Lead Product Designer, Subscription Growth

Dow Jones & Company, Inc.; Barcelona; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive healthcare for you and (

Meal Vouchers

Retirement Plans

Wellness resources

Education benefits

Family care benefits

Job summary

Dow Jones is seeking a Principal Product Designer - Subscription Growth (Acquisition) to define the future of subscriber growth across The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and more. This senior IC role operates at the nexus of design strategy and business growth within our Commerce ecosystem.

You will partner with Product, Marketing, Brand, Engineering, Research, Analytics, and exec leadership to solve ambiguous challenges, set priorities, and scale patterns

Qualifications

• 10+ years of product design experience leading complex digital products.
• Portfolio demonstrating systems thinking, product vision, and measurable business impact.
• Experience leading highly ambiguous, cross-functional initiatives.
• Exceptional interaction, visual, systems, and service design skills.
• Demonstrated success influencing senior stakeholders and driving alignment across disciplines.
• Experience defining design systems, reusable frameworks, and scalable product patterns.
• Outstanding communication and storytelling skills.
• Expert proficiency in Figma and modern design workflows.
• Deep understanding of accessibility and inclusive design.
• Experience mentoring senior designers and raising design quality across organizations.

Responsibilities

• Define the long-term design strategy for subscriber growth across multiple Dow Jones brands.
• Lead highly ambiguous, business-critical initiatives across registration, identity, paywalls, shop experiences, pricing, packaging, checkout, and experimentation.
• Partner with senior leadership across Product, Marketing, Brand, Engineering, Research, and Analytics to shape roadmap priorities and investments.
• Create scalable acquisition patterns, frameworks, and interaction models that extend our Index Design System.
• Drive experimentation strategy by identifying high-impact opportunities in the acquisition funnel.
• Translate customer research and market trends into experiences that improve acquisition while ensuring strong UX.
• Lead strategic design explorations, vision work, and cross-functional workshops.
• Mentor junior designers through reviews and coaching to elevate craft across the organization.
• Define experience quality metrics alongside conversion, acquisition, and revenue KPIs.
• Represent Commerce Design within the broader Design & Research organization.

Skills

10+ years design

Portfolio

Ambiguity leadership

Interaction design

Stakeholder influence

Design systems

Communication

Figma

Accessibility

Mentoring

Tools

Figma

Job description

Dow Jones is seeking a Principal Product Designer - Subscription Growth (Acquisition) to define the future of subscriber growth across The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and more. This senior IC role operates at the nexus of design strategy and business growth within our Commerce ecosystem.

You will partner with Product, Marketing, Brand, Engineering, Research, Analytics, and exec leadership to solve ambiguous challenges, set priorities, and scale patterns