Lead Marketing Data Analyst

Gameloft; Granada; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in the gaming industry is seeking a Marketing Analyst to join their Global Data Science and Analytics team. The successful candidate will leverage their expertise in data analysis, statistical methods, and team leadership to drive marketing strategies and enhance game profitability. Passion for gaming and strong analytical skills are essential for success in this innovative environment.

Formación

• 5+ years of professional experience, including 2+ years as a team lead.
• Expertise in Python and R.
• Ability to create impactful data visualizations.

Responsabilidades

• Develop understanding of data warehouse and marketing data.
• Conduct comprehensive analyses for stakeholders.
• Manage a small team of marketing analysts.

Conocimientos

Python

R

Data Visualization

Quantitative Analysis

Marketing Metrics

Statistical Analysis

Communication

Descripción del empleo

Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.

What it means on a daily basis

• Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.
• Become an expert in our marketing data dimensions and measurement definitions.
• Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.
• Translate analytical findings into strategic recommendations for Marketing and game teams.
• Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
• Manage and level up a small team of marketing analysts.

Who you will be working with

Joining our Global Data Science and Analytics team, you will collaborate closely with our Marketing vertical teams, including User Acquisition (UA), Influencer Marketing, and Studio Marketing Activation.

Qualifications

WHO YOU ARE

• A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed.
• You pay strong attention to data quality and you have a passion for deep quantitative analysis.
• A genuine passion for gaming and the gaming industry.

WHAT YOU NEED TO SUCCEED

• 5+ years of professional experience, 2+ years as a team lead.
• Python and R expertise is required.
• Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s).
• Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels.
• Solid understanding of statistical analysis and its applications in marketing and UA.
• Fluent in English, good presenter and communicator.

Please attach a resume in English to your application.

J-18808-Ljbffr