Lead Marketing Analyst- Spain, Remote

Vista’s Engineering and Analytics organization is working to make our company one of the world’s most well-known and successful data-driven companies. The cross-functional team includes product owners, analysts, technologists, data engineers and more – all focused on providing Vista with information and tools we can use to deliver jaw-dropping customer value. Data & Analytics team members are empowered to learn new skills, communicate openly and be active problem-solvers.

What You Will Do :

As a Lead Analyst on Vista’s Omnichannel Analytics Team, you will play a critical role in shaping our marketing strategy through data-driven insights. Your primary focus will be on analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance. Additionally, you will have opportunities to explore other marketing areas such as site merchandising, direct marketing, and content marketing initiatives.

Who You Will Be :

• A marketing partner, working closely with media experts to influence media spend planning and mentoring other analysts.
• A great teammate, capable of coordinating across domains and time zones to see projects through from ideation to presentation.
• An internal consultant, providing insights to improve decision-making across the customer journey, including channel and budget recommendations and site analyses.
• A storyteller, able to simplify complex data with visualizations and narratives tailored to the audience, and communicate risks and dependencies effectively.
• An experimenter, designing and analyzing lift studies (e.g., A/B tests, Conversion Lift Studies) and developing measurement proposals.
• A learner, eager to acquire new skills through in-house resources and training, including LinkedIn Learning.
• An owner, proactively identifying issues outside immediate responsibilities and offering solutions.

Your Qualifications :

• 5+ years in an analytics environment and 1+ years designing, executing, and analyzing A/B experiments independently.
• Experience supporting marketing planning decisions in a large B2C company or media agency, including spend management using Marketing Mix Modeling, attribution analysis, and lift studies.
• Advanced skills in SQL (Snowflake) and visualization tools (e.g., Looker, Power BI, Tableau).
• Strong understanding of exploratory analysis and statistical techniques.
• Excellent problem-solving skills and ability to deconstruct business requests into analytical questions.
• Exceptional communication and stakeholder management skills.
• Good organizational skills with attention to detail and a track record of delivering on projects.

Nice to Have :

• Familiarity with programming languages (e.g., Python, R).
• Experience in e-commerce.
• Experience with Statsig or similar experimentation tools.

Why You'll Love Working Here :

We are an award-winning Remote-First company, an inclusive community, and a growing team with our Vista Behaviors guiding us towards high performance and a strong culture.

About Us :

Vista is a design and marketing partner to millions of small businesses worldwide, offering solutions through VistaCreate, 99designs by Vista, and VistaPrint. We focus on making marketing and design accessible to every small business owner, helping them build their brand in physical and digital spaces.

Commitment to Diversity, Equity, & Inclusion :

We believe in the unique contributions of everyone and strive to foster an inclusive culture of fairness, respect, and belonging. We empower each other to innovate and succeed together.

Equal Opportunity Employer :

Vista is committed to equal employment opportunity and considers all qualified candidates without regard to protected characteristics. We aim to do more than the law requires to promote fairness and inclusion.