Lead Generation & Digital Marketing Manager

BIORCE; Barcelona; Híbrido; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

BIORCE, a pioneering medtech company, is seeking a Lead Generation & Digital Marketing Manager to own their lead generation engine. The successful candidate will optimize the lead funnel, execute digital campaigns, and drive revenue growth through strategic marketing initiatives. This role offers a dynamic work environment within a collaborative team focused on accelerating medical advancements.

Servicios

Comprehensive private health coverage

Company-sponsored gym membership

Pet-friendly office

Flexible hybrid work model

Free beverages and snacks

Company events

MacBook and tech resources

Diverse and dynamic work environment

Formación

• Experience in SaaS, healthtech, pharma or biotech industries preferred.
• Running performance campaigns with ROI targets.
• Ability to work cross-functionally with teams.

Responsabilidades

• Plan and execute paid acquisition campaigns on platforms like LinkedIn Ads and Google Ads.
• Manage CRM and marketing automation, optimize lead scoring and workflows.
• Build and analyze dashboards to track key performance indicators.

Conocimientos

Digital marketing

Data-driven mindset

Analytical skills

CRM management

SEO best practices

Communication skills

Educación

4-6 years in B2B digital marketing

Herramientas

ActiveCampaign

Google Analytics

Descripción del empleo

Lead Generation & Digital Marketing Manager

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Lead Generation & Digital Marketing Manager

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About The Company

BIORCE is a pioneering medtech company dedicated to revolutionizing drug development through the power of artificial intelligence (AI). We are passionate about accelerating medical advancements and improving patient outcomes.

About The Company

BIORCE is a pioneering medtech company dedicated to revolutionizing drug development through the power of artificial intelligence (AI). We are passionate about accelerating medical advancements and improving patient outcomes.

Our team comprises seasoned clinical research professionals, data scientists, and AI experts, working collaboratively to bridge the gap between cutting-edge technology and real-world clinical needs.

With an unwavering commitment to revolutionize healthcare, BIORCE envisions a world where all patients benefit from accelerated and cost-effective access to treatments. Our flagship product, Jarvis, stands as the pioneer Clinical AI assistant, granting universal access to clinical data at one's fingertips. Biorce is poised to redefine the landscape of healthcare, shaping a future where innovation and accessibility converge for the betterment of humanity.

About The Role

We are now looking for a highly driven Lead Generation & Digital Marketing Manager to take ownership of our lead generation engine and directly fuel our commercial growth.

You’ll own and optimize the full lead generation funnel — from digital campaigns and lead capture to CRM management and nurturing — driving high-quality prospects into the sales pipeline. Your work will directly enable BIORCE’s sales team to engage, convert, and grow revenue with key decision-makers across pharma, biotech, CROs, and research institutions.

Responsibilities

• Plan, execute, and optimize paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.).
• Design and A / B test landing pages and lead capture forms to maximize conversions.
• Manage our CRM & marketing automation platform (ActiveCampaign), including lead scoring, segmentation, workflows, and automation.
• Build, maintain, and analyze real-time dashboards to track KPIs like CAC, MQLs, SQLs, conversion rates (across funnel stages), pipeline contribution.
• Collaborate with sales and content teams to align messaging and targeting.
• Launch and manage outbound email campaigns and remarking initiatives.
• Monitor and execute SEO best practices to grow inbound traffic and organic lead generation.

Requirements

• 4–6 years in B2B digital marketing, ideally in SaaS, healthtech, pharma or biotech industries.
• Experience running performance campaigns with clear ROI targets.
• Strong understanding of CRM, lead management, and marketing automation platforms (e.g. ActiveCampaign).
• Data-driven mindset with strong analytical skills; comfortable working with dashboards, and reporting tools (Google Analytics, MixPanel, or similar).
• Ability to work cross-functionally with content, sales and product.
• Excellent written and verbal communication skills in English.
• Bonus Points for : knowledge of clinical trials, life sciences, health innovation, or regulated B2B sectors.
• Comprehensive private health coverage to ensure your physical and mental well-being.
• Company-sponsored top-tier gym membership to support your fitness goals.
• Pet-friendly, modern office with stunning beach views.
• Hybrid work model offering flexibility to balance your professional and personal life.
• Coffee, tea, beverages, and snacks to keep you fueled throughout the day.
• Company events to celebrate achievements and enjoy time together.
• Get equipped with a MacBook to enhance your productivity and work experience.
• A dynamic work environment with an international team, where collaboration and diversity thrive.
• Work alongside top talent, united by a shared purpose and committed to making a real impact.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales

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