Lead Generation Automation Manager-Maternity Leave

Crit; Madrid; Hybrid; EUR 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid model

Meal allowance

Job summary

Crit is seeking a Global Lead Generation Automation Manager on a temporary maternity cover to bolster the Mid-Market Commercial Operations team. The role focuses on driving digital lead generation strategies through marketing automation, campaign execution, and cross-border collaboration, using Eloqua and Microsoft Dynamics CRM.

Working on a full-time contract, you will partner with international teams to ensure campaigns are consistent, optimized, and aligned across markets, while supporting

Qualifications

• Experience with marketing automation platforms (e.g., Eloqua) and defining automation flows.
• Strong analytical skills and ability to monitor campaign performance.
• Ability to work with international teams to align campaigns across markets.
• Excellent coordination and hands-on execution of digital campaigns.

Responsibilities

• Execute digital campaigns using Eloqua, including emails and landing pages.
• Monitor performance metrics and consolidate reporting inputs.
• Coordinate with country teams to align timelines and deliverables.
• Maintain global assets and training materials for marketing teams.

Tools

Eloqua

Microsoft Dynamics

Job description

Descripción Our client is a global leader in business insurance and credit risk solutions, helping companies around the world secure their trade and manage customer risk. With a strong international presence and a focus on innovation, the company provides services in trade credit insurance and business information, supporting clients across multiple markets and industries. About the Role We are looking for a Global Lead Generation Automation Manager to join the Mid-Market Commercial Operations team on a temporary contract -Full-time maternity cover (approximately 5 months, starting mid-January) -. In this role, you'll help drive the company's digital lead generation strategy through marketing automation and campaign execution. You'll work closely with international teams to ensure campaigns are consistent, optimized, and aligned across markets - using Eloqua and CRM tools to engage prospects and support business growth. This is a fantastic opportunity to join a dynamic, global environment and gain hands-on experience in marketing automation within a leading multinational.

KEY RESPONSIBILITIES

Digital campaigns:

• Assist in executing digital campaigns using Eloqua, including email and landing page setup, form creation and automated campaigns configuration.
• Support the preparation and organization of campaign assets (headers, footers, templates, visuals, links).
• Help monitor campaign performance metrics (e.g., open rates, click-through rates) and consolidate reporting inputs.
• Coordinate with country teams to ensure alignment on campaign timelines and deliverables.
• Contribute to the maintenance and update of global assets such as preference centers, form templates, and branded components.

Marketing automation:

• Support the implementation of Eloqua best practices across countries.
• Assist with basic troubleshooting and documentation of Eloqua processes.
• Help maintain training materials and process guides for marketing teams.
• Collaborate with the Eloqua system administrators and external consultants to ensure smooth platform operations.
• Monitor basic data flows between Eloqua, CRM (Microsoft Dynamics), and lead capture sources.

CONDITIONS & BENEFITS

• Contract: Temporary (maternity leave replacement - starting mid-January).
• Salary: €35,000 - €40,000 gross annual, depending on experience.
• Working Hours:
• Monday-Thursday: 09.00-18.00
• Friday: 08:00-15:00
• Hybrid model
• Meal allowance
• Summer schedule: Intensive working hours

WHY JOIN OUR CLIENT?

If you're passionate about digital marketing and automation, and want to work in a global, collaborative environment, this role offers the perfect mix of challenge and growth. Join an international team that values innovation, precision, and teamwork - and make a real impact on global lead generation initiatives.