Kvh405 | Marketing Data Analyst - (OV34)

Pearson; Santiago de Compostela; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

Una empresa global de aprendizaje de idiomas busca un Senior Marketing Data Analyst para optimizar la adquisición y retención de usuarios. El candidato ideal tiene más de 3 años de experiencia en análisis de marketing D2C, habilidades en SQL y herramientas de BI como Tableau. Se ofrece un entorno híbrido con flexibilidad y autonomía. ¡Aplica ahora y contribuye a cambiar la forma en que el mundo aprende idiomas!

Servicios

Flexibilidad híbrida

Autonomía en el trabajo

Impacto global en el aprendizaje

Formación

• 3+ años como analista de datos de marketing con experiencia en aplicaciones móviles/web D2C.
• Habilidades comprobadas en análisis de marketing de rendimiento.
• Capacidad para medir estrategias de precios, descuentos y retención.

Responsabilidades

• Responsable de los análisis de adquisición y retención de usuarios.
• Colaborar con ingenieros de datos para construir modelos de atribución y dashboards.
• Convertir datos de rendimiento en recomendaciones que guíen decisiones.

Conocimientos

Análisis de marketing D2C

SQL

Python o R

Google Analytics

Tableau

Herramientas

BigQuery

App Store Connect

Google Play Console

Power BI

Descripción del empleo

Senior Marketing Data Analyst (D2C Mobile & Web)Spain / Remote or Madrid - Hybrid | Mondly by PearsonAre you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is on the hunt for a Senior Marketing Data Analyst who’s fluent in D2C performance marketing metrics, not just spreadsheets.Join a product used by 100M+ learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role is 100% focused on Marketing,



helping our teams unlock the full potential of our mobile subscription and web platforms.What You'll DoOwn data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels: Google, Facebook, TikTok, YouTube, affiliates & more.Collaborate with Data Engineers to build smart data pipelines, attribution models, and reporting dashboards that marketing teams can act on.Translate performance data into clear, compelling ROI/ROAS, CAC/LTV recommendations that drive decisions.Dive into the impact of A/B pricing and promotional experiments—supporting both tactical wins and long-term revenue growth.Act as the analytics bridge between Marketing, Product, and Finance, connecting campaign performance to real business impact.Bring clarity to chaos — align KPIs, detect meaningful patterns, challenge assumptions, and surface hidden opportunities.What You Bring3+ years as a Marketing Data Analyst with direct-to-consumer (D2C) mobile/web app experience — this isn’t a generic analytics role. Expertise in performance marketing analytics (paid media, cohort analysis, channel ROI) is essential.Strong hands-on skills in:SQL, BigQuery, Python or RGA4,App Store Connect, Google Play Console,



Singular (or similar MMP)BI & visualization tools like Tableau, Looker, or Power BIProven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data.Comfortable leading insights that shape global marketing spend and strategy.Skilled communicator who can simplify complexity and influence non-technical stakeholders.Curious mindset with a commercial edge — not just what happened, but why and what to do next.Why Mondly?Join one of the top 10 language learning apps in the world — now part of Pearson, the world's largest education company.Work with a tight-knit,



fast-moving team on a product that’s making a global impact.Get full ownership over marketing analytics,not a support function.Hybrid-friendly with flexibility and autonomy built in.Ready to move beyond dashboards and make real business impact? Apply now and help shape the next 100 million learners.El anuncio original lo puedes encontrar en Kit Empleo:Https://

El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.es/empleo/219775184/kvh405-marketing-data-analyst-ov34-santiago-compostela/?utm_source=html