Kognia Sports Intelligence : Head of Marketing

join.com; País Vasco; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

An innovative sports analytics company is searching for a Head of Marketing to lead their marketing strategy and enhance brand visibility in the sports industry. This role offers a unique chance to work in a dynamic environment, focusing on generating high-quality leads and executing impactful campaigns. The successful candidate will have a background in SaaS start-ups and a passion for sports, particularly football. Join a vibrant team dedicated to transforming sports intelligence with cutting-edge AI solutions, where your contributions will significantly influence the marketing landscape.

Servicios

Flexible working arrangements

Opportunity to shape marketing strategy

Collaborative team environment

Formación

• Proven experience in a marketing leadership role within a SaaS start-up.
• Strong understanding of inbound and outbound marketing strategies.

Responsabilidades

• Develop and implement a comprehensive marketing strategy.
• Leverage data-driven insights to optimize marketing campaigns.

Conocimientos

Inbound Marketing

Outbound Marketing

Metrics Driven

Marketing Automation Tools

CRM Systems

Communication Skills

Herramientas

Marketing Automation Tools

CRM Systems

Descripción del empleo

About Us : At Kognia Sports Intelligence, we’re redefining the landscape of sports analytics with our cutting-edge computer vision AI solution. Our mission is to empower teams, leagues, agencies and athletes through data-driven insights, helping them perform at their best. As a rapidly growing start-up, we thrive in a fast-paced, dynamic environment where innovation meets passion for the game. We work with some of the best clubs, leagues and agencies in the world today, but also developed a solution accessible enough for the under-served markets. We believe in generating the most meaningful and accurate data for the sport, to offer insights that matter, and operational excellence for our users.

The Role : We are seeking a Head of Marketing who is ready to drive our marketing strategy and elevate our brand presence in the sports industry. This is a unique opportunity for a tenacious marketer with a background in SaaS start-ups, who possesses a deep understanding of generating high-quality leads and executing impactful marketing campaigns. A passion for sports, particularly football or soccer, will be a significant advantage as you help us connect with our audience. You’re someone who wants to pioneer a leading-edge computer vision AI solution to positively disrupt the sports tech industry.

Key Responsibilities :

• Develop and implement a comprehensive marketing strategy that balances inbound and outbound efforts to generate high-quality leads for our sales team.
• Experience developing GTMs for AI is a plus, especially computer vision AI.
• Leverage data-driven insights to optimize marketing campaigns and improve ROI.
• Build and manage a marketing team, fostering a culture of collaboration and creativity.
• Utilize content marketing, social media, email campaigns, and events to engage our target audience and build brand awareness.
• Collaborate closely with the sales team to ensure alignment on lead generation goals and conversion strategies.
• Monitor industry trends and competitor activities to identify opportunities and threats.
• Maintain Kognia's brand voice and ensure consistent messaging across all platforms.

Requirements :

• Proven experience in a marketing leadership role within a SaaS start-up environment.
• Strong understanding of inbound and outbound marketing strategies.
• Metrics Driven and process oriented.
• Previous exposure to or a genuine passion for the sports industry, with a focus on football / soccer being a plus.
• Demonstrated ability to balance multiple priorities and adapt in a fast-moving environment.
• Excellent communication skills and a customer-centric approach.
• A proactive, self-starter mentality with a tenacity to overcome challenges.
• Experience in using marketing automation tools and CRM systems is preferred.

Culture at Kognia : At Kognia, we believe in the power of teamwork and respect. Our culture is fast-moving yet organized, where self-starters thrive and communication is key. We prioritize a customer-centric approach and value creativity, all while making sure to have fun as we work hard. If you're passionate about sports and excited to contribute to a vibrant team culture, you’ll fit right in!

Why Join Us?

• Opportunity to shape and influence the marketing strategy of a pioneering AI company in the sports tech space.
• Collaborate with a talented team dedicated to innovation and excellence.
• Flexible working arrangements to help you balance personal and professional commitments.

How to Apply : If you’re ready to take your marketing career to the next level and make a significant impact at Kognia Sports Intelligence, we’d love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you’re passionate about this role.

Join us in transforming the world of sports intelligence!