Key Account Manager - End Customer

Axis Communications; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Axis Communications is seeking a driven Key Account Manager - End Customer in Madrid, Spain. You will own the commercial development of assigned end customers, including targets and account growth initiatives, while collaborating with Sales, Business Development, Marketing, Sales Engineering, and Post-Sales to ensure a 360° customer experience.

With 5+ years in sales within Spain and a background in solution selling, you will map organizations, influence decision-makers, and expand Axis's

Qualifications

• Bachelor level degree in a relevant field.
• 5+ years of sales experience in Spain, managing national or key accounts.
• Experience with indirect B2B sales channels and complex customer ecosystems.
• Strong account management, communication, and negotiation skills.

Responsibilities

• Develop and execute account plans for end customers.
• Map complex customer organizations to identify key decision-makers.
• Build long-term strategic relationships across products and geographies.
• Drive opportunities from identification to closure while meeting sales targets and KPIs.

Skills

Account management

Strategic selling

Stakeholder management

Negotiation

Education

Degree in Computer Science, Engineering, or Business Administration

Job description

Job Title Key Account Manager - End Customer Job Description Axis Communications is looking for a driven Key Account Manager - End Customer to join our team in Madrid, Spain.

In this strategic role, you will drive business growth within a portfolio of selected end customers, developing and executing account plans that deepen existing relationships while identifying new opportunities. You will play a key role in achieving ambitious sales targets, influencing complex customer ecosystems, and expanding Axis's footprint across large enterprise accounts. Success in this role requires close collaboration with colleagues across Sales, Business Development, Marketing, Sales Engineering, and Post-Sales Support, ensuring a true 360° customer experience and long-term partnership approach.

WHAT IS AXIS?

Axis is an innovative and fast-growing IT company with a global footprint. Our products and solutions focus on security, surveillance, and remote monitoring, powered by modern, open technology platforms. Founded in Sweden and part of the Canon Group, Axis employs approximately 5,000 people across more than 50 countries. We offer a collaborative, multicultural environment where innovation, independent thinking, and personal development are encouraged. Together, we work toward a shared vision: Innovating for a smarter, safer world.

WHO ARE WE LOOKING FOR?

We are looking for a commercially minded sales professional with a passion for building strategic customer relationships and creating long-term business value. To succeed in this role, you bring a strong track record in solution sales, excellent business acumen, and the ability to understand complex customer needs and translate them into compelling value propositions. You are proactive, curious, and comfortable challenging the status quo to drive continuous improvement. Equally important, you are a transparent, trustworthy, and collaborative team player who thrives in a cross-functional and international organization.

WHAT WILL YOU DO?

As Key Account Manager - End Customers, you will own the commercial development of your assigned accounts, including sales targets, strategic planning, and account growth initiatives. Your responsibilities will include:

• Developing and executing account plans that drive sustainable business growth.
• Mapping complex customer organizations and identifying key decision-makers and influencers.
• Building long-term strategic relationships across product, solution, and geographical boundaries.
• Driving opportunities from identification to closure while delivering against sales targets and KPIs.

WE WOULD LOVE TO HEAR FROM YOU IF YOU HAVE:

• Degree in Computer Science, Engineering, Business Administration, or a related field.
• 5+ years of sales experience in Spain, managing national or key accounts within large end-customer organizations.
• Experience working with indirect B2B sales channels.
• Strong account management and relationship-building skills.
• Proven ability to build strategic, trusted relationships at multiple levels within an organization.
• Excellent communication, presentation, and negotiation skills.
• Knowledge of the physical security and/or cybersecurity market is an advantage.
• Fluent Spanish, written and spoken.
• Good level of English, written and spoken.

WHAT CAN AXIS DO FOR YOU?

At Axis, you will be part of an international organization where innovation, collaboration, and personal development are at the heart of everything we do. You'll work alongside passionate colleagues in an open and supportive culture that empowers you to make a real impact.

• Internal events across Spain, SEUR, and the EMEA region.
• Meal vouchers.
• Health insurance for employees and their families.
• Pension plan.
• 100 days of gender-neutral parental leave.
• Annual gym allowance.
• Company car.

Axis is committed to building an inclusive and diverse workplace where everyone can thrive. We are proud to be an equal opportunity employer and welcome applications from all qualified candidates, regardless of disability, race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, or age.

At Axis, our company is built on people and values. That's why we do not use artificial intelligence to screen or interview candidates during our recruitment process. We believe in the value of human connection and ensure every applicant is personally reviewed and assessed.

Type of Employment: Permanent Employment

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

ABOUT AXIS COMMUNICATIONS

We enable a smarter and safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6,000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working. Let's create a smarter and safer world.

For more information about Axis, please visit our website www.axis.com.