Junior Trade Marketing Executive — Barcelona (Hybrid)

FrieslandCampina; Barcelona; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

Meal allowance

Gym discounts

Flexible remuneration options

Hybrid work arrangement

Job summary

FrieslandCampina Spain is seeking a Junior Trade Marketing Executive to be based in Barcelona. You will support development and execution of trade marketing initiatives across the Spanish market, with a solid understanding of consumer behavior, retail dynamics, and FMCG trade marketing principles.

The role requires 2-4 years in related fields, advanced Excel/PowerPoint, and fluency in Spanish and English. It offers hybrid work (50% home office), training opportunities, health insurance, annual

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• 2-4 years of experience in Trade Marketing, Category Management, Sales or Marketing within the FMCG sector.
• Strong analytical skills and experience working with market and sales data.
• Good understanding of retail channels, promotional planning, and shopper marketing.
• Advanced Excel and PowerPoint skills.
• Experience working with Nielsen, Kantar or similar market data sources is a plus.
• Strong communication and organizational skills.
• Fluent in Spanish and English.

Responsibilities

• Support the development and execution of trade marketing plans for CdH and OdH, including product launches, seasonal campaigns, and in-store activations.
• Collaborate with Sales and Brand teams to develop promotional materials, POS displays, and shopper marketing initiatives.
• Monitor weighted distribution of product SKUs across key accounts and regions, identifying opportunities to improve distribution and visibility.
• Support the Brand Manager in the implementation and follow-up of segmentation projects.
• Assist in the execution of promotional plans, including pricing initiatives, in-store activations, and digital campaigns.
• Track promotional investments and support ROI analysis in collaboration with Revenue Growth Management and Sales teams.
• Analyze sales performance and promotional results to identify improvement opportunities and provide recommendations.
• Support the analysis of market trends, shopper insights, competitor activities, and customer performance.
• Collaborate with retailers and distributors to ensure brand visibility and execution excellence at the point of sale.
• Monitor trade marketing budgets and support campaign performance tracking through KPIs and post-evaluation analysis.
• Coordinate with external agencies for the development and production of marketing materials.
• Work with external partners and data providers (Nielsen, Kantar, etc.) to gather consumer, shopper and sell-out insights.
• Prepare presentations, reports and recommendations for internal stakeholders.

Skills

Trade marketing

Category management

Sales

Marketing

Advanced Excel

PowerPoint

Fluent in Spanish

Fluent in English

Education

Bachelor's degree in Marketing/Business Administration/Economics

Tools

Nielsen

Kantar

Job description

FrieslandCampina Spain is seeking a Junior Trade Marketing Executive to be based in Barcelona. You will support development and execution of trade marketing initiatives across the Spanish market, with a solid understanding of consumer behavior, retail dynamics, and FMCG trade marketing principles.

The role requires 2-4 years in related fields, advanced Excel/PowerPoint, and fluency in Spanish and English. It offers hybrid work (50% home office), training opportunities, health insurance, annual