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A leading automotive group is seeking a data-driven performance marketer to join their Employer Branding team in Barcelona. You will plan and manage paid advertising campaigns to attract top talent, ensuring a strong talent pipeline. Ideal candidates have 1+ year of experience in performance marketing and excellent analytical skills. The position offers a flexible work model with remote options, contributing directly to the company's growth.
This is marketing with a mission. We're looking for a data-driven performance marketer to join our Employer Branding team and help us attract the best talent to AUTO1 Group.
Forget selling products; you'll be selling careers. Your expertise in paid advertising will directly shape our company's future by connecting the right people to the right jobs. This role is part of our People (HR) department, where you will partner directly with Talent Acquisition teams to understand their most critical hiring needs and build campaigns that deliver a strong pipeline of qualified candidates.
Your new Role
Execute Talent Attraction Campaigns : Plan, launch, and manage paid advertising campaigns on Meta, Google, and TikTok to attract candidates for high-priority roles across Europe.
Define & Target Audiences : Analyze hiring needs to build custom target audiences and funnels for a wide variety of roles – from software engineers to car inspectors.
Optimize Campaign Performance : A / B test ad creatives, copy, and audiences to maximize campaign effectiveness and ensure a strong return on investment.
Manage Budgets & Analyze Data : Oversee campaign budgets and analyze performance data to deliver actionable insights and strategic recommendations to stakeholders.
Drive Innovation : Collaborate with your colleagues in the Employer Branding team on creative strategy and explore new channels to keep our talent attraction efforts ahead of the curve.
Your Skills
1+ year of hands-on experience in performance marketing, managing paid campaigns on platforms like Meta Ads, Google Ads, or TikTok Ads.
Strong analytical skills with high proficiency in Excel / Google Sheets for data analysis and reporting.
A problem-solving mindset with the ability to manage multiple campaigns and priorities simultaneously.
A genuine interest in the people side of business – experience in recruitment marketing or lead generation for diverse audiences is a major plus.
High proficiency in English, our company's working language.
Our Offer
A Role with Impact : Directly contribute to the growth of AUTO1 Group by finding the talent that drives our success.
Flexible Work Model : Enjoy the freedom to work from home as much as you want, with the option to connect with colleagues at our Madrid office.
International Team : Be part of a dynamic, international Employer Branding team with colleagues in both Madrid and Berlin.
Type of Contract : Permanent contract.
Working hours : Monday to Friday, from 9 : 00 AM to 6 : 00 PM.
Work location : Remote within Spain, with our Madrid HQ as your reference office.
Berlin, Germany Human Resources & People Operations
Berlin, Germany Human Resources & People Operations
Berlin, Germany Human Resources & People Operations
Apply now!
Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.
I hereby agree, that my application will be processed by AUTO1 Global Services GmbH & Co. KG and will be forwarded to the respective company of the AUTO1-Group that awards the respective job, I am applying for.
I hereby agree, to be part of the talent communities for future career opportunities and to receive regular email updates on open positions.
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