It - Senior Manager - Consumer Analytics

buscojobs España; Madrid; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading premium spirits company is seeking a Senior Manager of Consumer Analytics to join their data-driven Consumer Data and Delivery team. This role focuses on translating consumer data into actionable insights to drive growth within marketing and product development teams.

Formación

• 7-10 years of experience in data analytics, preferably in the CPG / FMCG or spirits industry.
• Proven leadership and managing teams delivering innovative data solutions.
• Proficiency in Python or R for data analysis.

Responsabilidades

• Develop consumer analytics strategies aligned with business objectives.
• Analyze consumer data to identify behavior patterns.
• Collaborate with marketing teams to enhance data-driven insights.

Conocimientos

Data-driven insights

Consumer behavior analysis

Marketing metrics understanding

Segmentation

Targeting

Cloud-based analytics

Python

R

Educación

Bachelor's degree in Data Analytics or related fields

Herramientas

Google Cloud

Power BI

Descripción del empleo

Madrid

EUR 70.000 - 90.000

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Role Responsibilities

We are seeking a Senior Manager of Consumer Analytics to join our Consumer Data and Delivery team. The role will focus on setting the foundation and translating consumer data into actionable business insights that drive growth across our portfolio. The ideal candidate must have strong experience working with consumer data and supporting marketing functions in data-driven decision making. You will combine analytical and technical expertise with business acumen to connect consumer behavior with commercial outcomes, serving as a bridge between technical teams and business stakeholders. The role will work with the team to transform complex data patterns into clear, strategic recommendations to enhance our marketing effectiveness.

Key Responsibilities

• Develop and implement consumer analytics strategies that align with broader business objectives across marketing, sales, and product development
• Analyze consumer data from multiple sources including owned, paid, social, retail partners, digital marketing platforms, and third-party providers.
• Identify data strategy to detect consumer behavior with 1st, 2nd and 3rd party data (including but not limited to social, Foot traffic, Psychographics, demographics, basket analysis, consumer spending behaviors etc.)
• Link consumer behavior data with sales and point-of-sale (POS) data to identify cross-domain patterns and opportunities
• Identify Trade Marketing use case opportunities based on consumer insights (i.e. sampling cohorts, display hyper localization, promotion targeting etc.) to optimize brand investments and digital marketing initiatives
• Support marketing mix model development to support brand investment strategy optimization (i.e. media by channel, sampling, promotions, displays, events, VAPs, coupons etc.)
• Partner with data scientists to define relevant use cases and analysis scenarios that address business needs like marketing campaign optimization, spend effectiveness etc.
• Support digital marketing team by enabling self-service analytics capabilities to monitor and optimize owned and paid channels
• Leverage analytics and BI platforms like Google Cloud / Power BI / CDP etc. to deliver insightful and compelling data stories

Qualifications

Skills:
• Proven experience working directly with marketing teams and supporting marketing functions with data-driven insights and understanding marketing metrics and KPIs
• Demonstrated success in generating actionable business insights from complex consumer datasets
• Track record of transforming analytical findings into business recommendations
• Background in working with cross-functional teams and communicating with diverse stakeholders
• Experience with consumer behavior analysis, segmentation, and targeting
• Understanding of digital marketing, social media analytics, and consumer journey mapping

Experience:
• 7-10 years of experience in data analytics, with a focus on consumer analytics preferably in the CPG / FMCG or spirits industry or working with agencies
• Proven track record of leading and managing teams to deliver innovative data solutions.
• Proficiency in programming languages such as Python or R for data analysis and modeling, in addition to traditional BI tools.
• Familiarity with cloud-based analytics platforms (e.g., Google Cloud, AWS) to manage large datasets efficiently.
• Ability to communicate effectively across technical and non-technical teams, translating complex data concepts into actionable business strategies.
• Project management expertise and ability to manage multiple initiatives simultaneously

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.