Influencer Marketing Manager (m/f/x)

HelloFresh; Barcelona; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a dynamic and innovative team as an Influencer Marketing Manager at a leading food technology company. This exciting role offers you the chance to take ownership of the influencer program in Spain, driving customer acquisition through creative campaigns and strong partnerships. You'll work closely with various teams to ensure seamless integration of influencer marketing into broader strategies. If you are passionate about the food industry and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you!

Servicios

Delicious discounts on meal kits

Food in the office

Thursday beers

Team/company events

Employee perks scheme

Formación

• 2-3 years experience in influencer marketing in D2C.
• Strong understanding of the Spanish influencer landscape.

Responsabilidades

• Lead the Spanish influencer marketing program and manage creator relationships.
• Develop influencer activations that drive acquisition and engagement.

Conocimientos

Influencer Marketing

Project Management

Communication Skills

Negotiation Skills

Creative Problem Solving

Descripción del empleo

The role

Join us as our new Influencer Marketing Manager and take full ownership of growing and elevating our Influencer Program in Spain!

As channel manager reporting to the Spain co-CEO & CMO, you will be responsible for scaling customer acquisition meaningfully through channel innovation and optimisation. You will be using your knowledge of the local influencer landscape and our customer insights to drive a targeted approach to acquisition campaigns and help improve the conversions volume and ROI of the channel. You will also play a central role to unlock broader brand and marketing opportunities leveraging influencer marketing, working closely with HelloFresh Brand and Growth teams and local agencies. Given the large growth potential we have in the Spanish market, we are looking for someone that can quickly identify opportunities, take ownership of them and have a strong focus on execution to make a large impact on our business performance.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Own and lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies (Instagram, TikTok, YouTube, etc.)
• Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns
• Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love
• Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs (e.g. CPA, reach, engagement) and implementing structured frameworks to evaluate and scale impact
• Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective
• Brief local copywriter to produce performance-driven influencer briefs and messaging
• Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website
• Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs
• Work with channel owners (Partnerships, PR, etc) on initiatives that amplifies reach and relevance of the influencer activity — collaborating with partners on co-marketing initiatives, product placements, themed content or local events

What you’ll bring

• 2–3 years experience and a proven track record of scaling performance-driven influencer programs in D2C space
• Strong understanding of the influencer marketing landscape, including recent industry trends and knowledge of the Spanish celebrity and influencer scene
• Strong project management and creative brief development skills (in Spanish)
• Exceptional communication and negotiation skills, with a talent for building and maintaining relationships
• A mix of creativity and commercial acumen
• Creative problem solver with a proactive attitude and the ability to work in a fast-paced environment. Enthusiastic about the food industry and passionate about innovation and sustainability
• Highly self motivated individual with a hands-on mentality
• Fluent in Spanish and English

What we offer

• Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
• A wide range of responsibilities and exposure to a broad scope of business challenges
• A vibrant, international environment with mission-driven colleagues
• An opportunity to learn from top notch colleagues, experts in their areas (marketing, data, growth, etc), both in the Group headquarters and in the local cross-functional Spain team
• Flat hierarchy and potential for an accelerated growth trajectory
• Office in Barcelona
• Delicious discounts on HelloFresh meal kits.
• Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme, and more)

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.