Industrial Marketing Manager (B2B)

Neuraxpharm Group; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading company in industrial sectors is seeking a Head of Marketing to drive strategic initiatives for their industrial products. This role involves overseeing marketing campaigns, conducting market research, and collaborating with sales and technical teams to enhance brand visibility and support business growth. Candidates must possess strong analytical, leadership, and communication skills with a deep understanding of the industrial markets. An advanced degree and 5+ years of B2B marketing experience are preferred.

Formación

• Minimum of 5 years in B2B marketing within industrial sectors.
• Strong knowledge of SEO, digital advertising, and analytics tools.
• Proficiency in CRM and marketing automation platforms.

Responsabilidades

• Define and execute global integrated marketing strategies.
• Plan multi-channel marketing campaigns to drive lead generation.
• Conduct market research and analyze campaign performance metrics.

Conocimientos

Analytical skills

Leadership skills

Creativity

Communication

Interpersonal abilities

Educación

Bachelor’s degree in Marketing or related field

Advanced degree preferred

Technical degree with marketing experience

Herramientas

Salesforce

Marketing automation platforms

SEO tools

Analytics tools

LinkedIn for social media management

Descripción del empleo

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Career Opportunities : Head of Marketing - Industrial Products (1643)

This role is a Corporate position based in Madrid (Spain) and it will focus on driving strategic marketing initiatives for industrial products manufactured by our company, enhancing brand visibility, and generating leads to support business growth. The ideal candidate will possess strong analytical, creative, and leadership skills, along with a deep understanding of industrial markets and customer needs.

The company works in industrial sectors as paints and coatings, construction materials, plastics, animal feed, agricultural products, oil filtration, oil drilling, civil engineering products or paper additives.

FUNCTIONS

o Define and execute Global integrated marketing strategies tailored to industrial markets.

o Plan and manage multi-channel marketing campaigns (digital, trade shows, events) to drive lead generation and sales growth.

o Collaborate with sales and technical teams to align marketing efforts with business objectives.

o Conduct market research and competitive analysis to identify trends, opportunities, and threats.

o Analyze campaign performance metrics (ROI, KPIs) using tools like Salesforce or HubSpot and adjust strategies accordingly.

o Create compelling marketing materials such as case studies, white papers, presentations, and digital content.

o Ensure brand consistency across all channels, maintaining a strong brand image in the industrial sector.

o Build and nurture relationships with key clients and partners through advocacy programs, testimonials, and referrals.

o Conduct customer journey mapping to develop targeted messaging for each stage of the buyer’s lifecycle.

o Organize and manage participation in trade shows, conferences, events with customers, and industry events to maximize networking opportunities.

o Develop event-specific messaging to enhance brand reputation.

o Work closely with cross-functional teams (product development, sales, technical support) to ensure unified approaches.

o Lead thought leadership initiatives such as webinars or seminars to position the company as an industry expert.

General Education / Technical Skills : Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred. Or a technical degree with proved experience in Marketing functions.

Professional experience : Minimum of 5 years in B2B marketing within industrial sectors (e.g., manufacturing of plastics, paints or feed additives).

Technical Expertise : Proficiency in CRM systems (e.g., Salesforce or similar) and marketing automation platforms.Strong knowledge of SEO, social media management (LinkedIn), digital advertising, and analytics tools.Knowledge on AI tools applied to marketing Willingness to travel internationally.

Soft Skills : Excellent communication and presentation skills.Capacity to understand technical segments.Strong interpersonal abilities to build relationships with stakeholders at all levels.Strategic thinking with attention to detail and ability to manage and execute multiple priorities.

Languages : English mandatory. Any other additional language is ideal.

COMPETENCIES

Adaptation to the change

Analysis

Communicate Efficiently

Flexibility and adaptation

Innovation and creativity

Lead the strategic marketing

Manage the marketing brand

Manage the team

Management and resolution of conflicts

Local Operative Marketing activities

The management of channel marketing data.

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