IAY-738 | Especialista En Marketing

International Institute in Spain; Madrid; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A prestigious educational institution in Madrid is seeking a Marketing Specialist to enhance its digital presence and engage the community. The ideal candidate will have over 3 years of experience in digital marketing, hold a Bachelor’s degree, and be fluent in both Spanish and English. Responsibilities include website optimization, content strategy, and social media management. This role offers opportunities for growth within a meaningful project.

Servicios

Collaborative and stimulating environment

Opportunities for growth

Join a respected international institution

Formación

• Over 3 years of experience in digital marketing, communications, or related roles.
• Bachelor’s degree required; Master’s preferred.
• Strong design sense and brand consistency.
• Fluent in Spanish and English (C1 or above).
• Self-motivated with a genuine interest in education and culture.

Responsabilidades

• Maximize the IIE website to reach new users using SEO best practices.
• Translate the Institute’s mission into high-quality digital content.
• Segment and engage audiences using Salesforce tools.
• Coordinate content production across social media channels.
• Conduct market research and support external communications.
• Create branded promotional materials.

Conocimientos

Digital marketing

Content creation

SEO

CRM management

Social media management

Analytical skills

Bilingual (Spanish and English)

Educación

Bachelor’s degree

Master’s degree

Herramientas

Salesforce

WordPress

Descripción del empleo

Marketing Specialist – International Institute in Spain

Location: Madrid, Spain

Contract Type: Full-time

Position Summary

The International Institute seeks a highly motivated Marketing Specialist to enhance our digital presence, support community engagement, and optimize communication across all channels. This position focuses on increasing awareness of the International Institute and strengthening the IIE’s brand.

Key Responsibilities

1. Website and Improved User Experience (UX): Maximize the potential of the IIE website to reach new users. Create and manage targeted landing pages to support campaigns and programs. Apply SEO best practices including keyword research, trend monitoring, and technical optimization. Maintain and update the website to ensure content is current and relevant.
2. Content Strategy and Brand Management: Translate the Institute’s mission into high-quality digital content. Maintain brand consistency in visual and editorial content to enhance educational and cultural impact. Ensure all public communications reflect a unified tone and voice.
3. Customer Relationship Management (CRM) and Audience Segmentation: Use Salesforce tools to segment and engage audiences. Analyze user data to inform content and outreach strategies. Help optimize user journeys from first contact to conversion and retention.
4. Social Media Management: Coordinate and produce content across social channels. Collaborate with instructors and partners to create high-quality images and videos. Monitor analytics and adapt strategies accordingly.
5. Institutional Communication and Outreach: Conduct market research and competitor analysis. Support external communications and outreach efforts. Manage an editorial calendar for PR opportunities. Write press releases and pitch stories to the media to promote programs and events. Build media relationships.
6. Design and Promotional Materials: Create branded brochures, flyers, and digital assets aligned with the Institute’s style guide.

Ideal Candidate Profile

• Over 3 years of experience in digital marketing, communications, or related roles within education or cultural institutions.
• Bachelor’s degree required; Master’s preferred.
• Knowledge of SEO, CRM systems, CMS (e.g., WordPress), and social media platforms.
• Strong design sense, aesthetics, and brand consistency.
• Analytical skills with a data-driven approach.
• Fluent in Spanish and English (C1 or above), with excellent writing skills in both languages.
• Self-motivated, curious, with a genuine interest in education, culture, and international exchange.

What We Offer

• The chance to join a respected institution with a strong international mission.
• A collaborative and stimulating environment linked to U.S. academia.
• A role combining strategic planning and hands-on execution.
• Opportunities for growth within a meaningful, purpose-driven project.

Only complete applications will be considered, including a letter of interest, CV, and two samples of promotional work. Priority deadline: July 31, 2025. Send applications to: [emailprotected]

International Institute is an equal opportunity employer, welcoming applications from women and minoritized groups.

The original job posting can be found on Kit Empleo: https://www.kitempleo.es/empleo/219719268/iay-738-especialista-marketing-madrid/?utm_source=html