Hybrid Digital Demand Gen Specialist

TD SYNNEX Spain; Barcelona; Hybride; EUR 42 000 - 56 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

TD SYNNEX Spain is seeking a Digital Marketing / Demand Generation specialist to plan and optimize multi-channel campaigns, drive qualified leads, and improve the digital customer journey.

You will design journeys, segment audiences, build landing pages, and analyze performance with GA4, using Marketo for automation, in a hybrid Barcelona-based role with English and Spanish proficiency required.

Qualifications

• 2+ years of experience in Digital Marketing, Demand Generation, or similar.
• Experience supporting digital campaigns and customer engagement initiatives.
• Knowledge of marketing automation platforms, preferably Marketo.
• Experience creating landing pages, lead generation forms, and campaign assets.
• Understanding of customer journeys, segmentation, and lead nurturing.
• Ability to analyse campaign performance using Google Analytics (GA4) or similar tools.
• Good Excel, PowerPoint, and reporting skills.
• Interest in using AI tools for content creation and digital marketing.
• Strong analytical, organisational, and problem-solving skills.
• Ability to manage multiple projects and priorities.
• Strong communication and collaboration skills.
• Proactive, adaptable, and results-oriented mindset.
• Fluent/native Spanish and professional English.

Responsabilités

• Plan and coordinate digital demand generation campaigns across multiple channels, including email, web, social media, eCommerce and other digital platforms.
• Support the design and execution of customer journeys and marketing funnels to generate qualified leads.
• Segment target audiences and recommend the most effective digital approach for different customer profiles.
• Create and maintain landing pages, lead generation forms and digital campaign assets using marketing automation tools such as Marketo.
• Develop clear value propositions, storytelling and digital content to support business initiatives.
• Monitor campaign performance and analyse customer engagement to identify opportunities for improvement.
• Track lead generation activities and support Sales teams in following up digital opportunities.
• Build reports and dashboards to measure campaign performance and business impact.
• Collaborate with Sales, Marketing, Vendor Management and Business Units to ensure digital activities support business objectives.
• Identify new digital tools, AI capabilities and innovative approaches that improve customer engagement and demand generation.

Description du poste

TD SYNNEX Spain is seeking a Digital Marketing / Demand Generation specialist to plan and optimize multi-channel campaigns, drive qualified leads, and improve the digital customer journey.

You will design journeys, segment audiences, build landing pages, and analyze performance with GA4, using Marketo for automation, in a hybrid Barcelona-based role with English and Spanish proficiency required.