Digital Enablement Specialist

TD SYNNEX Spain; Barcelona; Hybrid; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

TD SYNNEX Spain is seeking a Digital Marketing / Demand Generation specialist to plan and optimize multi-channel campaigns, drive qualified leads, and improve the digital customer journey.

You will design journeys, segment audiences, build landing pages, and analyze performance with GA4, using Marketo for automation, in a hybrid Barcelona-based role with English and Spanish proficiency required.

Qualifications

• 2+ years of experience in Digital Marketing, Demand Generation, or similar.
• Experience supporting digital campaigns and customer engagement initiatives.
• Knowledge of marketing automation platforms, preferably Marketo.
• Experience creating landing pages, lead generation forms, and campaign assets.
• Understanding of customer journeys, segmentation, and lead nurturing.
• Ability to analyse campaign performance using Google Analytics (GA4) or similar tools.
• Good Excel, PowerPoint, and reporting skills.
• Interest in using AI tools for content creation and digital marketing.
• Strong analytical, organisational, and problem-solving skills.
• Ability to manage multiple projects and priorities.
• Strong communication and collaboration skills.
• Proactive, adaptable, and results-oriented mindset.
• Fluent/native Spanish and professional English.

Responsibilities

• Plan and coordinate digital demand generation campaigns across multiple channels, including email, web, social media, eCommerce and other digital platforms.
• Support the design and execution of customer journeys and marketing funnels to generate qualified leads.
• Segment target audiences and recommend the most effective digital approach for different customer profiles.
• Create and maintain landing pages, lead generation forms and digital campaign assets using marketing automation tools such as Marketo.
• Develop clear value propositions, storytelling and digital content to support business initiatives.
• Monitor campaign performance and analyse customer engagement to identify opportunities for improvement.
• Track lead generation activities and support Sales teams in following up digital opportunities.
• Build reports and dashboards to measure campaign performance and business impact.
• Collaborate with Sales, Marketing, Vendor Management and Business Units to ensure digital activities support business objectives.
• Identify new digital tools, AI capabilities and innovative approaches that improve customer engagement and demand generation.

Job description

Why Choose TD SYNNEX
TD SYNNEX is a

Why Choose TD SYNNEX
TD SYNNEX is a Fortune 100 company with over $58 billion in revenue (NYSE: SNX), recognized as one of the world's leading technology distributors and solutions aggregators. With a diverse team of 24,000 employees operating across more than 100 countries, we support over 150,000 customers in maximizing the value of their technology investments, driving business results, and unlocking growth opportunities. TD SYNNEX is a certified Great Place to Work, celebrated for our dynamic culture and comprehensive benefits. Our diverse workforce is our greatest strength, fostering success and inclusivity.
Job Purpose
To support business growth by planning, coordinating and optimizing digital demand generation initiatives. The role is responsible for enabling customer engagement through digital campaigns, marketing automation and data-driven insights, helping convert digital interactions into qualified sales opportunities while continuously improving the digital customer journey.
Responsibilities

• Plan and coordinate digital demand generation campaigns across multiple channels, including email, web, social media, eCommerce and other digital platforms.
• Support the design and execution of customer journeys and marketing funnels to generate qualified leads.
• Segment target audiences and recommend the most effective digital approach for different customer profiles.
• Create and maintain landing pages, lead generation forms and digital campaign assets using marketing automation tools such as Marketo.
• Develop clear value propositions, storytelling and digital content to support business initiatives.
• Monitor campaign performance and analyse customer engagement to identify opportunities for improvement.
• Track lead generation activities and support Sales teams in following up digital opportunities.
• Build reports and dashboards to measure campaign performance and business impact.
• Collaborate with Sales, Marketing, Vendor Management and Business Units to ensure digital activities support business objectives.
• Identify new digital tools, AI capabilities and innovative approaches that improve customer engagement and demand generation.

Knowledge, Skills & Experience

• 2+ years of experience in Digital Marketing, Demand Generation, or similar.
• Experience supporting digital campaigns and customer engagement initiatives.
• Knowledge of marketing automation platforms, preferably Marketo.
• Experience creating landing pages, lead generation forms, and campaign assets.
• Understanding of customer journeys, segmentation, and lead nurturing.
• Ability to analyse campaign performance using Google Analytics (GA4) or similar tools.
• Good Excel, PowerPoint, and reporting skills.
• Interest in using AI tools for content creation and digital marketing.
• Strong analytical, organisational, and problem-solving skills.
• Ability to manage multiple projects and priorities.
• Strong communication and collaboration skills.
• Proactive, adaptable, and results-oriented mindset.
• Fluent/native Spanish and professional English.

Why You'll Love Working with Us

• Hybrid work model: partial remote work per week to combine flexibility with in-person collaboration.
• Life