HR Development

UPF Barcelona School of Management; Santander; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Una empresa líder en la industria busca un Especialista en Marketing para ejecutar estrategias que mejoren la visibilidad de la marca y fomenten el compromiso con los productos. En esta dinámica función, serás responsable de la creación de contenido, la gestión de campañas y la coordinación de iniciativas de marketing digital y B2B. Trabajarás estrechamente con equipos internos y agencias externas para optimizar la generación de leads y el compromiso del cliente. Ofrecemos un entorno colaborativo con oportunidades de desarrollo profesional en marketing digital y estrategia de marca, así como un modelo de trabajo híbrido que promueve el equilibrio entre la vida laboral y personal.

Servicios

Salario competitivo con un 10% de bonificación

Oportunidades de desarrollo profesional

Modelo de trabajo híbrido

Ambiente colaborativo

Formación

• 3+ años de experiencia en marketing, idealmente como especialista o coordinador.
• Experiencia en herramientas de automatización y estrategias digitales.

Responsabilidades

• Planificar y ejecutar campañas de marketing en múltiples canales.
• Crear contenido atractivo para blogs, redes sociales y boletines.

Conocimientos

Estrategias de marketing

Creación de contenido

Gestión de campañas

Marketing digital

Marketing B2B

Análisis de datos

Comunicación

Educación

Licenciatura en Marketing

Licenciatura en Negocios

Licenciatura en Comunicaciones

Herramientas

Herramientas de automatización de marketing

Plataformas de redes sociales

Descripción del empleo

Descripción del trabajo

At Roca Sanitario, we are looking for a Marketing Specialist to execute marketing strategies and campaigns that enhance our brand visibility and drive product engagement. You will be responsible for content creation, campaign management, and coordinating digital and B2B marketing initiatives. Working closely with internal teams and external agencies, you will optimize engagement and lead generation.

Responsibilities

• Plan, execute, and monitor marketing campaigns across multiple channels (email, social media, content, paid media, etc.).
• Work with the Communication Manager to create compelling content for blogs, social media, newsletters, and other formats.
• Manage and grow Roca’s social media presence in collaboration with external agencies, optimizing engagement.
• Ensure brand consistency across all marketing materials and campaigns.
• Develop lead generation strategies in collaboration with the CRM Marketing team.
• Work with the CRM Data Analyst to track campaign performance and optimize strategies based on KPIs.
• Assist in planning and executing events, trade shows, webinars, and promotional activities.
• Align marketing strategies with the sales and product teams.
• Support budget management and resource allocation across marketing channels.

Requirements

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: 3+ years in a marketing role, ideally as a specialist or coordinator.
• Experience with marketing automation tools, social media platforms, and digital strategies.
• Background in email marketing, merchandising management, and content creation is a plus.

Languages: Spanish and English.

What We Offer:

• A dynamic role in a leading industry company.
• Competitive salary with a 10% bonus.
• Hybrid work model and a collaborative environment.
• Professional development opportunities in digital marketing and brand strategy.

Location: Diagonal, Barcelona (hybrid work model)

Department: Marketing & Product

The recruitment process is governed by equal opportunity, without discrimination based on ethnic origin, nationality, gender, marital status, religion, opinion, sexual preference or any kind of physical, personal or social condition. The selection of the candidate will be based on their merits and skills, taking into account the competencies and aptitudes required for the requested profile.