Hematology & Immunology Brand Lead - Spain

Sobi - Swedish Orphan Biovitrum AB (publ); Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

Sobi in Spain seeks a seasoned pharmaceutical marketing leader to develop and execute local strategy for hematology and immunology brands, collaborating with local medical and market access teams and engaging key stakeholders. The role covers lifecycle management and potential launches, with national scope and travel as needed.

You will work with local colleagues and HQ to ensure scientific credibility, compliance, and successful campaigns, driving pre-launch readiness and post-launch

Qualifications

• University degree in medical or science field is required.
• 5+ years of pharmaceutical marketing leadership/management experience.
• Direct customer relationship management experience.
• Experience monitoring marketing operating expenditure vs targets and competitive intelligence.
• Ability to work in matrix organizations.
• Pre-launch and launch experience, including project coordination.
• Knowledge of local health systems and their decision-making processes.
• Independent, hands-on approach to delivering marketing projects.
• Ability to learn new areas and build plans from scratch.
• Excellent verbal and written communication skills.
• MS Office skills (Excel, PowerPoint, Word).
• Experience with review/approval systems (ZINC, Veeva).
• Experience with CRM and digital/multichannel tools.
• Use of AI through company-approved tools.
• Experience in a cross-functional matrix environment.

Responsibilities

• Develop country business plan, including local strategy and budget.
• Lead the local brand team and ensure cross-functional accountability.
• Provide feedback on local commercialization needs and market perspectives to global strategy.
• Drive unbranded and branded marketing tactics in line with product messaging and compliance.
• Lead pre-launch preparation and coordinate launch readiness for potential products.
• Create strategic communications and training materials for internal and external customers.
• Lead hematology and immunology engagements with KAM and National Sales Manager.
• Collaborate with patient organizations and industry partners as appropriate.
• Measure ROI and monitor marketing investment efficiency after launch.
• Coordinate with HQ and travel as needed for alignment with Global Brand Lead.

Skills

CRM experience

Marketing leadership

Communication skills

Analytical thinking

Matrix teamwork

Education

Medical or science degree

Tools

MS Office

ZINC

Veeva

CRM systems

Digital marketing tools

AI tools

Job description

Sobi in Spain seeks a seasoned pharmaceutical marketing leader to develop and execute local strategy for hematology and immunology brands, collaborating with local medical and market access teams and engaging key stakeholders. The role covers lifecycle management and potential launches, with national scope and travel as needed.

You will work with local colleagues and HQ to ensure scientific credibility, compliance, and successful campaigns, driving pre-launch readiness and post-launch