Heavy Project Manager CUPRA TRIBE

Seat; España; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en la industria automotriz busca un líder para el programa CUPRA TRIBE. Este rol es fundamental para crear conexiones emocionales con los clientes a través de experiencias únicas y estrategias de lealtad. Serás responsable de diseñar un programa que no solo recompense, sino que también fomente una comunidad activa y comprometida. Si tienes una pasión por la cultura de marca y la experiencia del cliente, esta es tu oportunidad para marcar la diferencia en un entorno dinámico y colaborativo.

Formación

• Experiencia sólida en programas de lealtad y compromiso de marca.
• Conocimiento de estrategias de lealtad y métricas de negocio.

Responsabilidades

• Diseñar y liderar el programa CUPRA TRIBE desde el concepto hasta la ejecución.
• Crear modelos de lealtad que inspiren la acción y el compromiso.

Conocimientos

Experiencia en lealtad del cliente

CRM

Estrategias de compromiso de marca

Colaboración interdepartamental

Mentalidad analítica

Pasión por la cultura de marca

Descripción del empleo

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This offer is part of the "Muévete" program, which aims to provide all employees with the opportunity to proactively find new professional challenges within the company, aligned with their interests and professional profile.

Do you want to make a career move within SEAT SA? Apply now and take your professional career to the next level!

Mission

We’re building more than a loyalty program. We’re creating a new way for our customers to connect with CUPRA—through experiences, community, and a shared sense of purpose. As the lead of CUPRA TRIBE Program, you’ll shape an initiative that goes beyond rewards, building emotional bonds that last and turning customers into true brand believers.

What You'll Do

1. Design and lead the CUPRA TRIBE program—from concept to execution, making it seamless, digital-first and distinctly CUPRA.
2. Craft a loyalty model that inspires action: badges, levels, rewards and rituals that fuel engagement.
3. Create emotional touchpoints through challenges, milestones and unique brand moments.
4. Curate unforgettable experiences, both physical and digital, to strengthen connection.
5. Define and manage the communication plan to keep the TRIBE informed, inspired, and actively involved.
6. Amplify the movement together with social and content teams, turning members into storytellers.
7. Establish strategic partnerships to offer unique benefits and expand the value of the program beyond CUPRA.
8. Collaborate across the company—from CRM to Marketing, Product to Retail—to bring the TRIBE to life at every touchpoint.
9. Measure what matters—track engagement, loyalty impact and business KPIs to optimize and evolve.

Requirements

1. Solid experience in customer loyalty, CRM, or brand engagement programs—ideally in lifestyle, mobility, or premium brands.
2. Strong understanding of loyalty mechanics and community-building strategies.
3. Knowledge of how to link loyalty strategies with business KPIs and customer lifecycle value (e.g. aftersales, retention, up / cross-selling).
4. Comfortable collaborating across departments (product, marketing, retail, tech) and managing external partners.
5. Analytical mindset and data-driven decision-making skills.
6. Passion for brand culture, customer experience, and building something from scratch.

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where everyone can be authentically free and freely authentic.

We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all, regardless of gender, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other form of diversity.

Our commitment to diversity and inclusion is a priority that we hold ourselves accountable for every single day.

Seniority level

1. Not Applicable

Employment type

1. Full-time

Job function

1. Industries: Motor Vehicle Manufacturing