Heavy Project Manager CUPRA TRIBE

Seat; Sevilla; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic leader to drive the CUPRA TRIBE program. This role focuses on creating emotional connections with customers through innovative loyalty strategies and unforgettable experiences. You'll collaborate across departments to ensure seamless execution and measure the program's impact on engagement and business KPIs. If you have a passion for brand culture and a knack for community building, this opportunity offers a chance to shape the future of customer loyalty in a vibrant and inclusive environment.

Formación

• Experience in customer loyalty and brand engagement programs.
• Strong understanding of loyalty mechanics and community-building strategies.

Responsabilidades

• Design and lead the CUPRA TRIBE program from concept to execution.
• Measure engagement and loyalty impact to optimize the program.

Conocimientos

Customer Loyalty

CRM

Brand Engagement

Analytical Skills

Community Building

Descripción del empleo

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This offer is part of the "Muévete" program, which aims to provide all employees with the opportunity to proactively find new professional challenges within the company, aligned with their interests and professional profile.

Do you want to make a career move within SEAT SA? Apply now and take your professional career to the next level!

Mission

We’re building more than a loyalty program. We’re creating a new way for our customers to connect with CUPRA—through experiences, community, and a shared sense of purpose. As the lead of CUPRA TRIBE Program, you’ll shape an initiative that goes beyond rewards, building emotional bonds that last and turning customers into true brand believers.

What You'll Do

• Design and lead the CUPRA TRIBE program—from concept to execution, making it seamless, digital-first and distinctly CUPRA.
• Craft a loyalty model that inspires action : badges, levels, rewards and rituals that fuel engagement.
• Create emotional touchpoints through challenges, milestones and unique brand moments.
• Curate unforgettable experiences, both physical and digital, to strengthen connection.
• Define and manage the communication plan to keep the TRIBE informed, inspired, and actively involved.
• Amplify the movement together with social and content teams, turning members into storytellers.
• Establish strategic partnerships to offer unique benefits and expand the value of the program beyond CUPRA.
• Collaborate across the company—from CRM to Marketing, Product to Retail—to bring the TRIBE to life at every touchpoint.
• Measure what matters—track engagement, loyalty impact and business KPIs to optimize and evolve.

Requirements

• Solid experience in customer loyalty, CRM, or brand engagement programs—ideally in lifestyle, mobility, or premium brands.
• Strong understanding of loyalty mechanics and community-building strategies.
• Knowledge of how to link loyalty strategies with business KPIs and customer lifecycle value (e.g. aftersales, retention, up / cross-selling).
• Comfortable collaborating across departments (product, marketing, retail, tech) and managing external partners.
• Analytical mindset and data-driven decision-making skills.
• Passion for brand culture, customer experience, and building something from scratch.

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where everyone can be authentically free and freely authentic.

We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all, regardless of gender, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other form of diversity.

Our commitment to diversity and inclusion is a priority that we hold ourselves accountable for every single day.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Industries : Motor Vehicle Manufacturing

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