Heavy Project Manager CUPRA TRIBE

Seat; Las Palmas de Gran Canaria; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Ein innovatives Unternehmen sucht eine dynamische Führungskraft für das CUPRA TRIBE-Programm. In dieser spannenden Rolle gestalten Sie ein einzigartiges Kundenbindungserlebnis, das über Belohnungen hinausgeht und emotionale Bindungen schafft. Sie werden die Möglichkeit haben, strategische Partnerschaften zu etablieren und unvergessliche Erlebnisse zu kuratieren, die das Engagement und die Loyalität der Kunden fördern. Wenn Sie eine Leidenschaft für Marken und Kundenbindung haben und gerne in einem kreativen Umfeld arbeiten, ist diese Position genau das Richtige für Sie.

Formación

• Erfahrung in Kundenloyalitätsprogrammen, idealerweise in Lifestyle- oder Premium-Marken.
• Starke Kenntnisse in der Analyse von Kundenlebenszykluswerten.

Responsabilidades

• Leitung des CUPRA TRIBE-Programms von der Konzeption bis zur Ausführung.
• Entwicklung eines Loyalitätsmodells, das Engagement fördert.

Conocimientos

Kundenloyalität

CRM-Strategien

Markenengagement

Datenanalyse

Kommunikationsfähigkeiten

Descripción del empleo

Get AI-powered advice on this job and more exclusive features.

This offer is part of the "Muévete" program, which aims to provide all employees with the opportunity to proactively find new professional challenges within the company, aligned with their interests and professional profile.

Do you want to make a career move within SEAT SA? Apply now and take your professional career to the next level!

Mission

We’re building more than a loyalty program. We’re creating a new way for our customers to connect with CUPRA—through experiences, community, and a shared sense of purpose. As the lead of CUPRA TRIBE Program, you’ll shape an initiative that goes beyond rewards, building emotional bonds that last and turning customers into true brand believers.

What You'll Do

• Design and lead the CUPRA TRIBE program—from concept to execution, making it seamless, digital-first and distinctly CUPRA.
• Craft a loyalty model that inspires action : badges, levels, rewards and rituals that fuel engagement.
• Create emotional touchpoints through challenges, milestones and unique brand moments.
• Curate unforgettable experiences, both physical and digital, to strengthen connection.
• Define and manage the communication plan to keep the TRIBE informed, inspired, and actively involved.
• Amplify the movement together with social and content teams, turning members into storytellers.
• Establish strategic partnerships to offer unique benefits and expand the value of the program beyond CUPRA.
• Collaborate across the company—from CRM to Marketing, Product to Retail—to bring the TRIBE to life at every touchpoint.
• Measure what matters—track engagement, loyalty impact and business KPIs to optimize and evolve.

Requirements

• Solid experience in customer loyalty, CRM, or brand engagement programs—ideally in lifestyle, mobility, or premium brands.
• Strong understanding of loyalty mechanics and community-building strategies.
• Knowledge of how to link loyalty strategies with business KPIs and customer lifecycle value (e.g. aftersales, retention, up / cross-selling).
• Comfortable collaborating across departments (product, marketing, retail, tech) and managing external partners.
• Analytical mindset and data-driven decision-making skills.
• Passion for brand culture, customer experience, and building something from scratch.

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where everyone can be authentically free and freely authentic.

We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all, regardless of gender, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other form of diversity.

Our commitment to diversity and inclusion is a priority that we hold ourselves accountable for every single day.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Industries : Motor Vehicle Manufacturing

J-18808-Ljbffr