Head of SEO (Remoto)

leadtech; Vitoria; A distancia; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking an Insights & Analytics Expert to drive business performance through consumer insights and data analytics. This role is pivotal in shaping brand decisions and fostering collaboration across teams in Spain and Portugal. You will leverage market research and analytics to uncover growth opportunities, ensuring that consumer data is at the heart of strategic planning. If you are passionate about insights and want to make a significant impact in a dynamic environment, this is the perfect opportunity for you.

Formación

• Experience in Fast Moving Consumer Goods or Healthcare.
• Strong analytical skills with a focus on actionable insights.

Responsabilidades

• Deliver annual Insights & Analytics learning plan.
• Conduct market research studies and lead Marketing Mix Modelling projects.
• Identify growth opportunities through landscape and trend analysis.

Conocimientos

Market Research

Analytical Skills

Project Management

Stakeholder Management

Communication Skills

Consumer Insights

Educación

Bachelor in Marketing Management

Master in Social Sciences or Statistics

Herramientas

Analytics Tools

Market Research Tools

Descripción del empleo

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltadol, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are looking to hire an Insights & Analytics Expert for Spain & Portugal to leverage the power of combined Insight and Analytics data to accelerate business performance through identified consumer, shopper and expert-led opportunities resulting in improved profitable growth for Haleon.

Based in Madrid, the Insights & Analytics Expert for Spain & Portugal will be a key business partner by putting the consumer, shopper and expert data & insights at the heart of all brand decisions. Also, by being a consumer advocate, he / she will strengthen our external focus and help grow the consumer IQ across Spain and Portugal commercial teams.

Key responsibilities

• Creation and delivery of the annual Insights & Analytics learning plan required to drive the in-market strategy and activation.
• Conduct market research studies compliantly with Haleon standards.
• Lead Marketing Mix Modelling projects in coordination with CBIA functional champions.
• Identify future growth opportunities through landscape and trend analysis.
• Partner in annual brand plan work ensuring local context and insights are properly captured throughout.
• Craft cross-categories / company-level / portfolio analysis to provide insights on competitor’s strategies.
• Feed shopper-centric category excellence approaches across mass market and pharmacy channel.
• Partner with lead insight agencies to leverage best-in-class research tools and techniques, as well as with data vendor to identify opportunities for joint business planning.
• Foster commercial teams to maximize utilization of existing sources, championing wholebrain thinking.

Qualifications and skills Essential

• The ideal candidate knows how to unlock the potential of insights from market research and market data.
• Business partner experience in similar roles, preferably in Fast Moving Consumer Goods / Fast Moving Consumer Healthcare at manufacturer, agency or consultancy.
• Bachelor Marketing Management / Business Management / Management Economics.
• A master in social sciences or statistics is a plus.
• Technical expertise across analytics (sellout data base metrics, econometrics) and market research (qual / quant).
• Strong analytical skills and ability to draw conclusions and formulate powerful recommendation to business.
• Strong teamwork and passion to work across boundaries.
• Internal stakeholder management.
• Action-oriented and results-driven.
• Excellent communication skills (oral and written).
• Excellent Spanish proficiency.
• Very good English proficiency.
• Very good knowledge of the Spanish Consumer.
• Project management.
• Precision in handling budget reporting.
• The knowledge of the pharmacy channel is a plus.
• Curiosity to understand different customer experiences.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.