Head of Sales - Packaging Growth & Strategy Leader

W Executive España; Barcelona; On-site; EUR 90,000 - 130,000; Full time

Job summary

W Executive España seeks a Head of Sales in Barcelona to lead the sales function, shape the commercial strategy, and drive profitable growth for a multinational food packaging leader. You will manage the sales team, develop new business, and oversee key account management in collaboration with cross-functional partners.

You will report to senior management and be responsible for revenue, margins, forecasts, and OTIF performance, while building trusted relationships with major customers and

Qualifications

• Proven track record in senior B2B sales leadership.
• Experience developing and executing commercial strategies.
• Strong capability in managing key accounts and complex deals.
• Excellent negotiation and deal-closing skills.

Responsibilities

• Drive commercial strategy: translate objectives into actionable sales plans and growth.
• Lead and develop the sales team with coaching and clear priorities.
• Accelerate business development through new accounts and expansion.
• Strengthen key customer relationships and manage complex accounts.
• Lead negotiations aligned with strategic and financial goals.
• Monitor market developments, pricing, and product performance.
• Manage revenue, profitability, and KPIs; drive improvements.
• Report monthly sales results incl. OTIF and quality handling.
• Oversee forecasting and receivables with the credit team.
• Grow the sales pipeline using disciplined CRM and visibility.
• Lead cross-functional collaboration with Innovation, Product, Planning, Ops, Quality.
• Champion continuous improvement and compliance.

Skills

Senior sales leadership

Commercial strategy

Key account mgmt

Negotiation skills

Forecasting analytics

Job description

W Executive España seeks a Head of Sales in Barcelona to lead the sales function, shape the commercial strategy, and drive profitable growth for a multinational food packaging leader. You will manage the sales team, develop new business, and oversee key account management in collaboration with cross-functional partners.

You will report to senior management and be responsible for revenue, margins, forecasts, and OTIF performance, while building trusted relationships with major customers and