Head of Publisher Support and Automation

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Head of Publisher Support and Automation, Barcelona

Client:

MGID

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

25.04.2025

Expiry Date:

09.06.2025

Job Description:

What will you do:

Program Development & Execution:

1. Design and implement scalable programs to manage thousands of small publishers effectively, minimizing manual interactions.
2. Lead the adoption of AI-driven tools, including generative AI, chatbots, and automation workflows, to scale operations and streamline communications with thousands of publishers efficiently.
3. Develop and execute strategies to grow publisher revenue while delivering excellent service.

Operational Excellence:

1. Build and manage automated workflows for tasks like publisher communication, performance tracking, and process optimization.
2. Establish clear KPIs and reporting mechanisms to monitor program success and team performance.
3. Identify and eliminate inefficiencies in current processes to improve team productivity and scalability.

Leadership & Team Management:

1. Lead, mentor, and develop a team of four managers to execute the long-tail program effectively.
2. Foster a collaborative and results-oriented culture, ensuring team alignment with company objectives.
3. Provide clear guidance on roles, responsibilities, and goals to enhance team accountability and performance.

Strategic Innovation:

1. Stay ahead of advancements in AI and automation technologies, applying them to improve publisher monetization strategies, enhance scalability, and future-proof the business.
2. Actively contribute to the company’s product and technology initiatives by representing the needs of smaller publishers in discussions and developments.
3. Continuously identify new opportunities to enhance program scalability, revenue growth, and publisher satisfaction.
4. Track and analyze revenue performance metrics (monthly, quarterly, yearly) to ensure growth targets are met.
5. Develop initiatives to boost publisher revenue, including proactive optimization recommendations and strategic improvements.

Requirements

Who you are:

• Proven experience in program management, ideally in a role involving large-scale operations or managing long-tail clients.
• Strong knowledge of automation tools and experience implementing solutions like chatbots, generative AI, or similar technologies to improve efficiency.
• Operationally excellent with a track record of designing and executing scalable programs.
• Solid understanding of publisher monetization and experience driving revenue growth.
• Exceptional leadership skills with experience managing and mentoring teams to achieve results.
• Data-driven decision-making and the ability to establish and track performance metrics.
• Strong communication and collaboration skills to effectively work across teams and represent business needs in discussions.

Will be a plus:

• Familiarity with ad monetization and publisher platforms.
• Experience with AI-driven tools or technology innovation for process optimization.
• Background in managing long-tail or high-volume client portfolios.

MGID is a global advertising platform helping brands reach unique local audiences at scale. In MGID we empower brands and publishers to work together transparently through our privacy-first targeting technology to enable advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Today, we’re creating unique technologies and with your help, we are looking to aim even higher.