Head of Performance Marketing -

Remotely Talents; Madrid; A distancia; USD 60.000 - 100.000; Jornada completa

Descripción de la vacante

Join a rapidly growing DTC ecommerce brand as the Head of Performance, where you'll own the performance strategy and manage high-budget campaigns. This role involves leading a talented team, optimizing marketing funnels, and making data-driven decisions to drive customer acquisition and revenue growth. You'll collaborate closely with creative and retention teams, ensuring that every marketing effort is aligned with strategic goals. If you're passionate about performance marketing and ready to take on a pivotal leadership role, this opportunity offers the chance to make a significant impact in a dynamic environment.

Formación

• Proven success in high-volume paid acquisition for major U.S. DTC brands.
• Advanced knowledge of scaling and optimization techniques in digital marketing.

Responsabilidades

• Lead the paid acquisition and performance marketing strategy for a DTC brand.
• Manage high-budget campaigns and optimize funnels for customer growth.
• Collaborate with teams to enhance ad creatives and landing pages.

Conocimientos

Digital Marketing

Performance Marketing

Customer Acquisition

Team Management

Multichannel Marketing

Affiliate Marketing

Public Speaking

Lead Generation

Herramientas

Meta Ads Manager

Google Ads

YouTube Ads

Applovin

Pinterest

Taboola

Reddit Ads

Descripción del empleo

Our client is a high-growth direct-to-consumer (DTC) ecommerce brand with multiple hero products that they are scaling aggressively. The business thrives on paid media driving customer acquisition and revenue through platforms like Meta (Facebook / Instagram), Google, YouTube, Applovin, Pinterest, Taboola, and Reddit. They are looking for a Head of Performance to take their growth to the next level.

Why Join Us

• Own the performance strategy of a rapidly scaling 8-figure DTC brand.
• Manage high-budget campaigns with ad spends of up to $100K per day.
• Work with a top-tier team including a Creative Director, CRO specialists, and retention marketing experts.
• Make data-driven decisions that drive revenue and customer growth at scale.

As Head of Performance, you will lead the entire paid acquisition and performance marketing strategy, ensuring profitable scaling and sustainable customer acquisition. You will manage high-spend campaigns, optimize funnels, and drive innovation in performance marketing while leading a small focused team.

Key Responsibilities

• Develop and lead a multiplatform paid media strategy (Meta, Applovin, Google, YouTube, and others).
• Manage daily budgets of $50K-$100K on Meta while maintaining strong ROAS, CPA, and CAC targets.
• Implement advanced bidding strategies, audience segmentation, and creative testing frameworks.

Funnel & CRO Optimization

• Collaborate with the CRO lead to optimize the full funnel, including ads, landing pages, checkout, and upsells.
• Identify conversion drop-off points and rapidly test new landing pages, checkout flows, and upsell sequences.
• Work closely with the Creative Director and video editors to continuously refine ad creatives and landing pages.
• Manage and mentor a performance team (CRO, funnel optimization, paid media buyers).
• Align with the Fractional VP of Growth and senior leadership on strategic goals and KPIs.
• Maintain strong communication with the Retention/Email team to improve LTV and new customer onboarding.

Performance Analysis & Reporting

• Implement advanced tracking and attribution models (pixels, event triggers, third-party solutions).
• Deliver weekly/monthly reports on key KPIs: ROAS, CPA, CAC, new customer acquisition, funnel conversion rates.
• Use data-driven insights to iterate, scale winning strategies, and pivot when necessary.

Strategic Growth & Process Improvement

• Identify new paid channels to expand into (Reddit, Pinterest, YouTube, Taboola, etc.).
• Recommend and implement structural improvements within the marketing team.
• Quickly troubleshoot performance declines and implement corrective strategies.

Must-Have Experience & Skills

- Proven success in high-volume paid acquisition for major U.S. DTC brands.

- Advanced knowledge of Meta (Facebook/Instagram) Ads Manager, scaling, and optimization techniques.

- Comfortable handling $50K-$100K/day ad spend profitably.

- Strong grasp of tracking, attribution models, and performance metrics.

- Experience in landing page optimization, checkout flows, and upsell testing.

- Experience managing performance teams and collaborating with creative & retention teams.

- Ability to pivot quickly in response to market changes and platform updates.

Key Performance Indicators (KPIs)

- ROAS & CPA: Scale daily ad spend while maintaining strong ROAS and efficient CPA.

- New Customer Growth: Increase profitable new customer acquisition volume.

- Funnel Conversion Rates: Improve key funnel metrics through data-driven optimization.

- Leadership & Team Growth: Establish performance frameworks and lead a high-impact team.

- Cross-Functional Collaboration: Foster seamless communication between teams to drive full-funnel efficiency.

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SaaS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation