Head of Media Buying

Exogroup; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative global ad company is seeking a Head of Media Buying to lead their media buying strategy and client acquisition efforts. In this pivotal role, you'll manage ad operations, analyze campaign performance, and develop tailored strategies for diverse clients. With a focus on achieving growth targets and maintaining strong client relationships, you'll play a key role in shaping the company's future. This dynamic position offers an exciting opportunity to work in a vibrant team and drive impactful results in the online advertising landscape.

Servicios

Flexitime and summer schedule

Private health insurance

Birthday off as a paid holiday

Flexible compensation plan

Training through EXOGROUP University

Language classes

Employee referral program bonus

Team buildings in Ibiza

Office games room

Yoga classes

Formación

• 5+ years of media buying experience across various platforms.
• Strong understanding of ad operations processes.
• Exceptional analytical skills for campaign performance.

Responsabilidades

• Develop and implement media buying strategies tailored to clients.
• Oversee ad operations and ensure smooth campaign execution.
• Analyze campaign performance and optimize for better results.

Conocimientos

Media Buying

Ad Operations

Analytical Skills

Client Communication

Negotiation Skills

Financial Acumen

Proactive Mindset

Growth Mindset

Descripción del empleo

About ExoClick:

ExoClick is an innovative and global ad company serving 17 billion daily geo-targeted ads to web and mobile advertisers & publishers. We are part ofEXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Tarragona, and Buenos Aires.

Your Role

We are seeking a highly experienced and results-oriented Head of Media Buying to take direct ownership of our media buying strategy, execution, ad operations, and campaign analysis. In this pivotal role, you will be responsible for acquiring new clients across diverse verticals, understanding their needs, developing and implementing effective media buying strategies, managing ad operations, analyzing campaign performance, and maintaining strong day-to-day communication with clients. You will leverage an external vendor (within the same group) for design and IT infrastructure support, allowing you to focus on driving exceptional campaign results and achieving ambitious growth targets. Reporting directly to the Director of Sales, you will play a crucial role in shaping the company's long-term strategy and expanding our client base.

Key Responsibilities:

• Client Needs Analysis: Deeply understand the business objectives, target audiences, and performance expectations of new clients. Translate these needs into clear requirements for media buying strategies.
• Strategic Media Buying Planning & Execution: Develop and implement comprehensive media buying strategies tailored to individual client needs and objectives, leveraging your deep understanding of the online advertising landscape.
• Direct Media Buying & Negotiation: Take a hands-on approach to media buying, including identifying relevant traffic sources, negotiating deals, and optimizing campaigns for maximum performance.
• Ad Operations Management: Oversee all aspects of ad operations, including campaign setup, trafficking, tracking implementation, and troubleshooting to ensure smooth and efficient campaign execution.
• Campaign Analysis & Optimization: Continuously monitor and analyze campaign performance data, identifying key trends, areas for improvement, and opportunities to optimize for better results and higher ROAS.
• Client Communication & Relationship Management: Serve as the primary point of contact for clients, maintaining consistent and proactive day-to-day communication regarding campaign performance, results, new budget proposals, and strategic recommendations. Build strong, long-lasting relationships based on trust and mutual success.
• Vendor Management (Design & IT Infrastructure): Effectively manage the relationship with the external vendor, ensuring timely and high-quality delivery of design assets and reliable IT infrastructure support for media buying activities.
• Financial Oversight & Reporting: Manage client budgets effectively, ensuring optimal allocation and maximizing ROI. Provide regular performance reports to clients, highlighting key achievements and areas for optimization. Maintain a strong understanding of P&Ls related to client accounts.
• Market Intelligence & Vertical Expertise: Develop a strong understanding of different advertising verticals, identifying trends and opportunities for new client acquisition and tailored strategies.

What You'll Bring:

• Extensive Media Buying Experience: Minimum of 5 years of hands-on experience in planning, executing, and optimizing media buying campaigns across various platforms and formats.
• Strong Ad Operations Knowledge: Deep understanding of ad operations processes, including campaign setup, trafficking, tracking, and troubleshooting.
• Exceptional Analytical Skills: Proven ability to analyze campaign performance data, identify key insights, and make data-driven decisions to improve results.
• Client-Focused Approach: A strong commitment to understanding and meeting client needs, building strong relationships, and delivering exceptional results.
• Excellent Communication & Presentation Skills: Outstanding verbal and written communication skills, with the ability to clearly articulate complex strategies and present performance results effectively to clients.
• Negotiation & Deal-Making Abilities: Proven ability to negotiate favorable media buying deals and build strong relationships with traffic sources.
• Financial Acumen: Ability to manage budgets effectively, understand ROI principles, and analyze campaign profitability.
• Proactive & Results-Oriented: A highly motivated and proactive individual with a strong focus on achieving client goals and driving revenue growth.
• Growth Mindset: A passion for staying up-to-date with the latest trends in online advertising and a drive to continuously improve performance.
  
  

What you'll find working at ExoClick:

We offer a position in a young, dynamic and international team with exceptional working conditions in unique offices high up in the Torre Mapfre, one of Barcelona's world-renowned landmarks, located right on the city's seafront.

Additionally, we offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary.

Most of all, we offer a position in a team that thrives on achievement, success, and leadership within our industry. Our core company value is innovation: where people and creativity drive innovative technology. If you have an innovative, winning mentality, this position is for you!

Our company benefits:

• Flexitime and summer schedule;
• Private health insurance;
• Your Birthday off as a paid holiday;
• Flexible compensation plan: travel, meals & childcare;
• Additional internal and external training through our EXOGROUP University program;
  
• English, Portuguese & Spanish classes;
• training budget & study leave;
• Employee referral program bonus - You can earn 2500Eur by referring someone!
• Exciting team buildings in locations such as Ibiza;
• Office games room/chill-out zone;
• Organic fruit;
• Wednesday team breakfast;
• Yoga classes;
• Massages;
• Subsidized catering;
  
• Flexible remote work;
• Home office set up budget of 500 Eur;

Is this not the right role for you? Then make sure to check out all other roles we have open for you on ourcareers website.

The companies that are part ofEXOGROUPare the data controllers regarding your personal data, in order to consider your application for present or future vacancies in our organization. For more information about the processing of your personal data and on how to exercise your rights of access, rectification, suppression, limitation, portability and opposition please visit theProtection Informative Clause Candidates.