Head of Marketing - Spanish market (m / f / d)

Speexx digital publishing AG.; Madrid; Híbrido; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading digital learning company in Madrid is seeking a Head of Marketing with a strong background in B2B enterprise software. You will lead a dynamic marketing team and develop strategic marketing plans to drive brand visibility and customer retention. The ideal candidate should have proven leadership experience and excellent bilingual communication skills in Spanish and English. This role offers flexible working arrangements and robust benefits including wellbeing support.

Servicios

Flexible working hours

Hybrid office models

Access to Speexx Academy

Wellbeing support

Formación

• Proven experience in a senior marketing role within an international environment.
• Strong background in B2B enterprise software marketing or SaaS.
• Excellent written and verbal skills in Spanish and English.

Responsabilidades

• Lead a high-performing marketing team focused on innovation and results.
• Develop and implement a comprehensive marketing strategy.
• Plan and execute external events to boost brand visibility.

Conocimientos

B2B marketing experience

Digital marketing expertise

Leadership skills

Analytical skills

Excellent communication

Herramientas

Microsoft Dynamics

Marketo

Power BI

Descripción del empleo

About Speexx

Speexx is the #1 platform for people development. Combining cutting-edge AI technology with world-class coaches, Speexx delivers digital business coaching and language training services for global workforces. Since 2012, Speexx has helped over 1500 international clients enhance their professional development and has received over 200 accolades from top publications like G2, Fosway, and TIME Magazine. We are building the future of learning and development with our diverse network of trainers, coaches, and Speexxies.

About the Role :

We are seeking a hands-on B2B marketing leader with a digital-first mindset and proven experience in PR, brand building, demand generation, customer marketing, and tactical execution that delivers results.

The ideal candidate has marketing experience in enterprise software or SaaS, preferably in L&D and HR-tech, and can translate strategy into scalable growth across the entire marketing funnel—from lead acquisition to sales conversion and customer retention.

The Head of Marketing Spain will lead a dynamic, performance-driven, and creative marketing team, working closely with commercial, product, and global marketing stakeholders. This role will be crucial in shaping and executing the marketing strategy of a fast-growing international company committed to helping people thrive in the global workplace.

What You’ll Do :

Marketing Strategy & Leadership

• Lead and inspire a high-performing marketing team, fostering innovation, AI adoption, curiosity, continuous improvement, and data-driven execution.
• Contribute strategic insights within the international marketing team.
• Develop and implement a comprehensive marketing strategy focused on brand visibility, demand generation, and customer retention.
• Coordinate marketing planning sessions and workshops to support business priorities and spark new initiatives.

Positioning, Messaging & Communication

• Communicate Speexx’s value proposition effectively across channels and audiences.
• Engage in industry dialogue and gather market and competitive intelligence to inform marketing strategies.
• Build relationships with HR industry influencers through PR and thought leadership.
• Represent the voice of the customer in strategic decisions, including buyer personas and ICP refinement.
• Collaborate with sales and customer success teams to align strategies.
• Develop messaging and content strategies based on customer personas and decision journeys.
• Work with Sales, Product Marketing, and Business Development on content, go-to-market strategies, and sales enablement.
• Partner with People & Culture to enhance employer branding.

Campaign Management & Demand Generation

• Leverage AI to improve marketing efficiency and lead digital transformation.
• Design and optimize email campaigns and paid media (SEM, digital ads).
• Lead Account-Based Marketing (ABM) and customer marketing initiatives.
• Ensure CRM data integrity for targeted outreach.

Event Management

• Plan and execute external events, webinars, and digital engagements to boost brand visibility.

What We Look For :

Professional Background

• Proven experience in a senior marketing role (e.g., Lead or Director) within an international environment.
• Strong background in B2B enterprise software marketing, SaaS, or HR Tech, preferably in L&D.

Leadership & Collaboration

• Ability to lead and develop remote, globally distributed marketing teams.
• Experience working with international leadership teams.
• Excellent interpersonal and mentoring skills with a collaborative approach.

Technical & Analytical Skills

• Experience designing multi-channel marketing campaigns.
• Expertise in AI-driven marketing, SEO, social media, web analytics, and SEM.
• Proficiency with CRM (preferably Microsoft Dynamics), marketing automation (e.g., Marketo), and analytics tools (e.g., Power BI).

Communication & Language Skills

• Excellent written and verbal skills in Spanish and English.
• Comfortable with video conferencing and collaboration tools in a remote environment.

Your Benefits :

At Speexx, we empower people. Our benefits include:

• Flexible working hours for work-life balance.
• Hybrid office models for flexibility.
• An international, multicultural team.
• Access to the Speexx Academy, mentoring, workshops, and training.
• Award-winning language training platform with discounts for family and friends.
• Wellbeing support, including 24/7 external psychological counseling for employees and relatives.

Our Hiring Approach :

We value diverse skills and backgrounds. Even if you don’t meet every requirement, we encourage you to apply. Let us know if you need adjustments during the process.

We look forward to hearing from you!

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