Head of Marketing Platform

Novartis Farmacéutica; Barcelona; Híbrido; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Join a leading pharmaceutical company as a Marketing Platform Leader in Barcelona. In this role, you will manage international solutions and lead a team of experts, driving strategies in Data, Analytics, AI, and Platforms while ensuring excellence in customer engagement.

Servicios

Company Pension Plan

Life and Accidental Insurance

Meals, Allowance or Canteen

Flexible working hours

Formación

• 10+ years in technology, data, and analytics roles.
• 5+ years managing marketing infrastructure in Pharma/Biotech.
• Experience leading teams and developing talent.

Responsabilidades

• Implement Marketing Platform governance and operations.
• Manage team resources and budgets for effective execution.
• Collaborate with various teams to enhance customer engagement.

Conocimientos

Leadership

Data Analytics

Collaboration

Tech Strategy

Agile Methodologies

Educación

Graduate degree (MSc/PhD) in a quantitative field

Herramientas

Commercial Platforms

Descripción del empleo

#LI-Hybrid
Location: Barcelona, Spain

Novartis aims to be a leader in Data, Analytics, AI & Platforms (DAP). We are seeking a motivated leader for the Marketing Platform team to manage solutions at the international, regional, and country levels (IRC) and to drive commercial activities. This role involves partnering with Data, Analytics, AI & Data Science, CLS teams, IRC, S&G, DDIT, BSI, and others to scale valuable marketing platform solutions across Novartis's commercial value chain.

The leader will govern centralized and multi-tenant marketing platforms for IRC, ensuring excellence in customer engagement and commercial processes. They will lead a team of experts, stay updated on industry practices, and collaborate with DDIT to deploy technology strategies at scale.

Apply now to join us in driving innovation and excellence in marketing platforms at Novartis!

About the Role

Key responsibilities:

• Implement Marketing Platform governance, operations, resource prioritization, budget, recruitment, and work planning.
• Oversee the definition, execution, and operations of marketing platform solutions that enhance customer engagement.
• Monitor the efficiency of Marketing Platforms and measure their impact on business operations and decision-making.
• Manage all organizational aspects of the Marketing Platform team to ensure effective mission execution.
• Gather business requirements, visions, and strategies from CLS, IRC, S&G, and translate them into tactical actions across the Marketing Platform ecosystem.
• Contribute to defining the DAP strategy, creating team objectives and tactics, and ensuring their efficient delivery.
• Work closely with country teams to customize marketing platforms for local needs while maintaining standardization for scalable implementation.
• Partner with Data, Analytics, AI & Data Science, other CLS teams, IRC, S&G, DDIT, BSI, and other commercial teams to identify opportunities and issues for business impact.
• Lead a team of marketing platform experts with deep data expertise and understanding of Pharma use cases.
• Ensure the implementation, governance, and scaling of centralized multi-tenant marketing platforms for IRC.
• Collaborate with legal, ethical, and compliance teams to ensure governance, risk minimization, and proper use, including data protection and automation.
• Plan and manage budgets, resources, timelines, and change management processes.
• Stay updated on industry best practices for marketing platforms.

Qualifications:

• Graduate degree (ideally MSc/PhD) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, or Statistics.
• 10+ years of experience in technology, data, analytics, IT, or similar roles.
• 5+ years of experience in Marketing Infrastructure within the Pharmaceutical/Biotech/Healthcare sector, with hands-on understanding of pharma data sets and use cases.
• 5+ years managing and leading marketing platform teams, with a passion for coaching and developing talent.
• Strong understanding of the pharma value chain, including field analytics, marketing, and sales analytics.
• Experience with Agile methodologies.
• Hands-on leadership in data, tech, and analytics environments.
• Experience deploying commercial platforms with big and cloud data architectures.
• Ability to conduct analytics on pharma commercial data independently.
• Experience in building AI solutions embedded in marketing platforms like CRM, SFMC, Web ecosystems, social media, etc.
• Recognized externally as a marketing platform leader through publications or presentations.

Benefits and Rewards in Spain: Company Pension Plan; Life and Accidental Insurance; Meals, Allowance or Canteen; Flexible working hours.

Diversity and Inclusion: Novartis is committed to an inclusive, diverse work environment that reflects the communities we serve.

Why Novartis: Join us to help change lives through innovative science, collaboration, and passion. Learn more: https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right role? Sign up to stay connected and learn about future opportunities: https://talentnetwork.novartis.com/network