Head of Marketing (CMO) at marketgoo

MarketGoo; Santiago de Compostela; A distancia; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in the B2B SaaS arena is seeking a Head of Marketing (CMO) to spearhead growth and enhance brand positioning. The ideal candidate should have extensive experience in demand generation, inbound marketing, and a strategic mindset, coupled with strong leadership skills to build a marketing team from the ground up. This role offers the opportunity to make a significant impact with a remote-first, flexible work environment.

Servicios

Performance-based incentives tied to revenue growth

Opportunity to build a marketing function from the ground up

Remote-first work environment with high flexibility

Formación

• Experienced in B2B SaaS marketing, particularly in PLG, inbound, and demand generation.
• Data-driven and strategic, with hands-on execution focus.
• Skilled in product marketing and partnership marketing.

Responsabilidades

• Own full-funnel marketing, including demand generation, conversion optimization, and sales enablement.
• Build and lead a high-performing marketing team.
• Develop co-marketing initiatives with partners.

Conocimientos

B2B SaaS marketing

Demand generation

Content strategy

Product marketing

Data-driven decision making

Leadership

Descripción del empleo

Are you passionate about driving demand, building a brand and leading a high-performance marketing team in B2B SaaS?

We’re looking for a Head of Marketing (CMO) to drive our next stage of growth.

What’s marketgoo?

For over a decade, we’ve built a strong business providing SEO DIY tools for enterprise resellers. Today, our focus is on empowering businesses with website data intelligence to fuel their growth.

marketgoo is a bootstrapped, profitable SaaS company with a team of 20 people, committed to long-term vision, sustainable growth, and a unique culture built around autonomy, impact, and innovation.

To drive this next stage of growth and scale our marketgoo Domain Intelligence (mDI) product, we’re looking for a marketing leader who can position our brand, accelerate inbound lead generation, and maximize strategic partnerships.

What You’ll Do

• Own full-funnel marketing, including demand generation, conversion optimization, lifecycle engagement, and sales enablement.
• Drive immediate impact through high-velocity demand generation, positioning, and inbound marketing execution.
• Own messaging and positioning to improve conversions and activation rates.
• Develop and execute co-marketing initiatives with partners and leverage conferences for lead generation.
• Build and lead a high-performing marketing team.
• Work closely with Sales and Customer Success to increase retention and engagement.

Who You Are

• Experienced in B2B SaaS marketing, particularly in PLG, inbound, and demand generation.
• Data-driven and strategic, but also hands-on and execution-focused.
• Skilled in product marketing, content strategy, and partnership marketing.
• Comfortable working in a high-autonomy, fast-paced environment.
• Proactive in developing ABM strategies, marketing collaborations such as webinars and events, and co-marketing initiatives.
• A leader with experience scaling a marketing team from the ground up.
• Salary : Starting at €60 k / year
• Performance-based incentives tied to marketing-driven revenue growth
• Opportunity to build a marketing function from the ground up with a direct line to leadership
• Remote-first work environment with high flexibility

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