Head of marketing

La Cala Resort; Mijas; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Director de Marketing creativo y comercialmente astuto para liderar su marca hacia una nueva era de crecimiento y estrategia digital. En este papel clave, fusionarás el branding de estilo de vida con la estrategia digital, impulsando reservas y lealtad a largo plazo. Tendrás la oportunidad de inspirar a un equipo apasionado, desarrollar campañas de alto impacto y construir conexiones significativas con huéspedes y socios. Si tienes experiencia en marketing en resorts de lujo y una pasión por la innovación, esta es tu oportunidad para brillar en un entorno que valora la creatividad y el crecimiento.

Servicios

Acceso a experiencias de bienestar

Desarrollo profesional

Ambiente de liderazgo colaborativo

Formación

• 5-10 años de experiencia en marketing a nivel senior, preferiblemente en resorts de lujo.
• Fluidez en inglés y español; otros idiomas son un activo.

Responsabilidades

• Liderar la estrategia de marca y marketing digital de La Cala Resort.
• Planificar y ejecutar campañas de marketing para el resort y sus servicios.

Conocimientos

Estrategia de marca

Marketing digital

SEO

PPC

Email marketing

Marketing en redes sociales

Gestión de CRM

Análisis de métricas

Liderazgo de equipo

Creatividad

Educación

Licenciatura en Marketing o campo relacionado

Experiencia en resorts de lujo o marcas de estilo de vida

Herramientas

Google Analytics

Plataformas CMS

Descripción del empleo

Position Type : Full-Time, On-Site

The Opportunity

La Cala Resort is searching for a creative and commercially savvy Head of Marketing to lead our brand into its next era of growth and innovation. This is a pivotal leadership role where lifestyle branding meets digital strategy, and where storytelling drives bookings, engagement, and long-term loyalty.

As the Head of Marketing, you will shape how the world sees La Cala Resort—an award-winning destination for golf, leisure, wellness, real estate, and authentic Mediterranean experiences. You’ll lead a passionate marketing team, develop high-impact campaigns, and build meaningful connections with our guests, members, and global partners.

Key Responsibilities

Brand Leadership

• Champion the La Cala brand across all platforms—fusing elegance, sport, nature, and experience into a cohesive identity.
• Evolve and implement a dynamic brand strategy that reflects both tradition and forward-thinking innovation.
• Strengthen the resort’s lifestyle appeal, positioning it as the top destination for golf and resort living in Europe.
• Own the performance of our website, SEO strategy, and PPC campaigns in collaboration with agency partners.
• Lead CRM, email, and loyalty marketing initiatives to drive retention and personalized guest journeys.
• Oversee compelling digital content across platforms, including photography, video, and blog copy.
• Develop and manage a results-oriented social media strategy.

Campaigns & Communication

• Plan, manage, and execute all resort marketing campaigns—from golf and lifestyle to real estate and events.
• Partner with the Sales & F&B teams to support targeted initiatives across departments.
• Collaborate with PR firms to ensure strong media relationships and consistent earned coverage.
• Drive the creation and distribution of marketing materials and promotional collateral.

Sustainability & Innovation

• Lead La Cala’s Green Marketing Agenda, positioning sustainability as a core brand pillar.
• Explore and introduce new tools, platforms, and techniques to keep La Cala ahead of industry trends.

Leadership & Reporting

• Inspire and mentor the in-house marketing team, building a culture of creativity, accountability, and growth.
• Analyze and report on performance metrics to optimize marketing spend and campaign effectiveness.
• Report to and collaborate closely with the Director of Sales & Marketing to align strategy with resort-wide goals.

Qualifications & Experience

• 5–10 years of senior-level marketing experience, ideally in luxury resorts, lifestyle brands, or private clubs.
• Proven success with brand strategy, digital marketing, campaign execution, and team leadership.
• Native or fluent in English and Spanish ; additional languages are an asset.
• Skilled in SEO, PPC, email marketing, social media, CMS platforms, and Google Analytics.
• Experience with F&B, leisure, real estate, and events marketing in a resort context is highly desirable.
• Passion for hospitality, innovation, and storytelling.
• Think Big : Constantly look for new ways to grow the brand, surprise our audience, and inspire loyalty.
• Take Ownership : Be proactive, reliable, and ready to lead with confidence.
• Stay Curious : Monitor trends, study the competition, and bring forward-thinking ideas to the table.
• Elevate the Experience : Build a marketing journey that mirrors the premium experience we deliver on-site.

Why Join La Cala Resort?

• Work from one of Europe’s most stunning golf and leisure resorts, nestled between the Mediterranean Sea and Sierra de Mijas.
• Be part of a passionate, international team shaping a lifestyle brand with heart and ambition.
• Enjoy access to wellness experiences, professional development, and a collaborative leadership environment.