Head of Marketing

mlean; Comunidad Valenciana; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en soluciones digitales busca un líder de marketing con experiencia en SEO y SEM. En este rol, serás responsable de definir y ejecutar estrategias de marketing, gestionar el equipo, y analizar datos para optimizar campañas. Ofrecemos un ambiente de trabajo excelente, flexibilidad y un equilibrio entre la vida laboral y personal. Además, tendrás la oportunidad de contribuir a la mejora de la eficiencia y calidad en empresas industriales mediante tecnología SaaS. Si tienes pasión por el marketing digital y habilidades analíticas, esta es tu oportunidad para brillar.

Servicios

Excelente ambiente laboral

Flexibilidad y equilibrio laboral

Días adicionales de vacaciones

Oficina disponible para reuniones

Beca de formación hasta 600€/año

20€/mes para electricidad e internet

Plataforma de nutrición como beneficio social

Opciones de remuneración flexible

Todo el equipo necesario proporcionado

Formación

• 3-5 años de experiencia en posiciones similares.
• Conocimientos sólidos en SEO/SEM y campañas publicitarias.

Responsabilidades

• Liderar el equipo de marketing y ejecutar la estrategia de marketing.
• Analizar tendencias y optimizar el rendimiento de las campañas.

Conocimientos

Liderazgo

Análisis de datos

SEO / SEM

Gestión de campañas publicitarias

Pensamiento orientado a datos

Comunicación efectiva

Educación

Licenciatura en marketing digital

Máster en marketing digital

Herramientas

HubSpot

Google Analytics

SEMrush

Descripción del empleo

ROLES AND RESPONSIBILITIES

1. Provide leadership for the marketing team
2. Understand traditional and emerging marketing channels
3. Define and execute the marketing strategy according to company strategy, ensuring revenue growth
4. Analyze trends and challenges
5. Develop and improve marketing processes
6. Manage the budget effectively
7. Define KPIs, follow up, and report to the management team
8. Hire, manage, and develop the evolving marketing team
9. Conduct periodic performance reviews with the marketing team
10. Ensure effective communication and coordination with other areas of the organization

Additional Responsibilities:

1. Team management
2. Plan and execute marketing strategy
3. Create important KPIs and ROI for monitoring strategies and reporting
4. Coordinate with other departments
5. Understand the decision-making process in corporations and define the target persona
6. Ensure effective messaging to impact and retain customers
7. Develop and execute customer acquisition campaigns
8. Coordinate cross-channel campaigns to increase sales
9. Plan, execute, and measure experiments and conversion tests
10. Identify trends and insights to optimize spend and performance
11. Optimize conversion points and user funnels
12. Analyze data to evaluate marketing success
13. Knowledge of marketing tools such as HubSpot, Google Analytics, SEMrush, etc.
14. Collaborate with agencies and vendor partners
15. Solid knowledge of SEO / SEM strategies and advertising campaigns

Your profile :

1. 3 - 5 years of experience in similar positions
2. BS / MS degree in digital marketing or a related field
3. Proficient in English; other languages are a plus
4. Experience in B2B business
5. Strong analytical skills and data-driven thinking
6. Experience leading and managing SEO / SEM and advertising campaigns
7. Experience with website analytics tools
8. Up to date with trends in online marketing
9. Comfortable with CRM tools and marketing automation
10. Experience in optimizing landing pages and user funnels
11. Experience with Google Ads campaigns

What We Offer :

1. Excellent working environment
2. Flexibility and work-life balance
3. Additional holidays: 24th and 31st of December are free
4. Office available for team meetings
5. Training grant up to 600€ / year
6. 20€ / month for electricity & internet
7. Nutrition platform as a social benefit
8. Flexible remuneration options
9. All necessary equipment provided

About us :

mlean is a leading provider of digital solutions for operational excellence, helping industrial companies improve efficiency, safety, and quality through innovative SaaS technology.