Head of Growth

HyperGrowth Recruitment; Spain; Remote; GBP 90,000 - 130,000; Full time

Job summary

Samako Cleaning, a fast-scaling direct-to-consumer home-care brand, is hiring a Head of Growth to own the growth engine across acquisition, conversion and retention. You will systemise growth, connect eCommerce with CRM, and lead creative strategy with strong AI adoption, working closely with the founder and leadership team to prioritise high-impact opportunities.

You’ll build structured experiments, forecast growth, and drive data-driven decisions, aligning marketing, product and operations

Qualifications

• Experience scaling DTC/eCommerce brands or direct-to-consumer platforms.
• Strong understanding of acquisition, conversion rate optimisation (CRO) and retention.
• Experience leading creative strategy and AI adoption within growth teams.

Responsibilities

• Own the full growth engine: acquisition, CRO, retention and customer value.
• Lead performance marketing, eCommerce and CRM initiatives with cross-functional teams.
• Build and lead Creative Strategy to improve testing, messaging and formats.

Job description

HEAD OF GROWTH - SAMAKO CLEANING Full-time | Remote (EU) Competitive package + performance bonus

We’ve partnered with Samako Cleaning, a fast-scaling direct-to-consumer home-care brand, to find a Head of Growth who can lead its next stage of scale. This is a true build-and-scale opportunity: take fragmented growth activity and turn it into a structured, systemised and predictable engine connecting acquisition, eCommerce, conversion and retention.

ABOUT SAMAKO CLEANING

At Samako, we believe a clean home creates a clear mind. Cleaning shouldn’t feel like a chore or a source of frustration; it should bring calm, clarity and balance to everyday life. Rooted in Dutch design, Samako creates minimalist, beautifully crafted cleaning companions designed to be seen and used. Thoughtful products, packaging and customer experiences help transform a functional category into a desirable lifestyle brand. After strong and consistent growth, Samako is building the foundation for an internationally scalable €100M+ business. The opportunity is to bring full marketing ownership, structure and creative leadership to the heart of the company. Explore the brand:

THE ROLE

The Head of Growth owns the full growth engine - acquisition, conversion and retention - and the commercial operating system that connects them. You won’t simply manage channels or agencies. You’ll identify where growth is constrained, prioritise the highest-impact opportunities, build an experimentation framework and lead execution across performance marketing, eCommerce and CRM. You’ll also lead the Creative Strategy (CS) team, bring strong creative judgement and make high-impact AI adoption central to how the growth function operates. You’ll work directly with the founder and leadership team, creating visibility into what drives performance, what isn’t working and where the business should invest next. This role requires both strategic clarity and the ability to operate at pace.

WHAT YOU'LL OWN

Full-funnel growth strategy

Own the growth roadmap across acquisition, CRO, retention and customer value. Translate ambitious revenue targets into practical channel, customer and conversion plans. Identify the biggest bottlenecks across the customer journey and prioritise initiatives by commercial impact. Connect paid media, eCommerce and CRM into one cohesive system rather than disconnected functions.

Performance marketing and creative effectiveness

Lead and develop the Creative Strategy (CS) team, setting its direction and priorities while partnering with acquisition specialists and agency partners to improve creative effectiveness, spend efficiency and new-customer growth. Bring strong creative judgement to concepts, hooks, messaging and formats, and build a clear feedback loop between creative testing, landing-page performance and customer behaviour. Evaluate campaigns using CAC, LTV, conversion and broader business economics, not isolated platform results. Drive practical, hands‑on AI adoption across research, ideation, creative briefing and production, analysis and optimisation, using AI to increase the speed, volume and quality of testing.

Conversion and customer experience

Drive structured testing across landing pages, product pages, offers, checkout and merchandising. Use qualitative and quantitative insight to remove friction and improve conversion rate and AOV. Work with eCommerce and product teams to ensure the site converts the demand generated by marketing.

Retention and customer lifetime value

Align lifecycle, CRM and acquisition priorities around long‑term customer value. Improve repeat purchasing and retention through better journeys, targeting and experimentation. Establish a consistent understanding of how acquisition quality affects customer value.

Measurement, forecasting and operating rhythm

Build reporting that makes acquisition, site and lifecycle performance visible to leadership. Own growth forecasts, testing priorities and clear performance reviews. Establish disciplined experimentation: hypotheses, baselines, test design, learning and next actions. Turn data into decisions and decisions into delivery.

Leadership and cross-functional execution

Align marketing, eCommerce, product and operations around shared commercial objectives. Bring clarity and accountability to teams and external partners. Build the structure, processes and capabilities needed as the brand scales.

DAY TO DAY

Review performance across acquisition, site conversion and lifecycle. Diagnose where growth is being lost and agree the highest-value interventions. Run and prioritise creative, landing-page, offer and retention tests. Collaborate with eCommerce and CRM to improve conversion and LTV. Lead weekly reporting and performance reviews with senior leadership. Keep multiple growth initiatives moving without losing accountability for results.

WHO WE'RE LOOKING FOR

You’ve already helped scale a DTC/eCommerce brand and understand how to make growth repeatable. You’re equally comf