Market Manager (Head of Events & Tradeshow) - Position Overview
Join our global marketing team as the Market Manager (Head of Events & Tradeshow). Reporting directly to the CMO, you will design, lead, and execute a variety of events, both externally with our partners and internally for staff, including managing Dida's worldwide tradeshow presence. We seek creative professionals with proven experience in developing and executing high-quality events that enhance attendee experience and company perception.
Key Responsibilities
- Develop and implement a global event strategy aligned with Dida’s objectives.
- Manage all aspects of event logistics: venue selection, vendor negotiations, budgeting, and timelines.
- Oversee large-scale B2B events such as conferences, trade shows, roadshows, and partner summits across multiple regions.
- Create and manage sponsorship programs in collaboration with commercial teams.
Attendee Experience & Engagement
- Design attendee journeys to maximize engagement and satisfaction.
- Coordinate registration, ticketing, and event platform integration.
- Ensure high-quality content delivery, including speaker coordination and interactive sessions.
Logistics & Operations
- Lead on-site event execution: setup, staffing, A/V, catering, transportation.
- Manage relationships with venues, suppliers, and exhibitors.
- Oversee event technology such as virtual/hybrid platforms and lead retrieval systems.
Marketing & Promotion
- Partner with marketing teams to promote events and manage post-event follow-up.
- Develop branding, signage, and promotional materials consistent with Dida’s identity.
- Utilize social media, email campaigns, and partnerships to increase reach.
Budget & Performance Metrics
- Monitor event budgets to ensure cost efficiency and ROI.
- Measure success through KPIs like attendance, engagement, leads, and satisfaction surveys.
- Prepare post-event reports for continuous improvement.
Qualifications & Skills
- At least 5 years of experience in event management, preferably in B2B travel, tech, or hospitality.
- Proven track record with large, multi-day events (>500 attendees).
- Strong project management skills with multitasking ability.
- Fluent in English; additional languages (Mandarin) are a plus.
- Expertise in logistics, vendor management, and attendee experience design.
- Experience with virtual/hybrid event platforms.
- Excellent negotiation, communication, and problem-solving skills.
- Willingness to travel internationally regularly.
Additional Details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Project Management