Head of Digital Marketing Services

Adapt (a Welocalize company) is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a remote-first structure, you will join a unique culture that celebrates difference and embraces diversity. You will play a key role in developing strong relationships and a shared ethos, whilst at the same time benefit from a wide range of career opportunities, training, and flexibility for work-life balance.

Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation, and application of knowledge to create client solutions.

Role Overview

We are seeking a visionary, commercially driven Head of Digital Marketing Services to lead our digital operations and drive growth across a global client base at Adapt Worldwide (a Welocalize Company). This is a strategic leadership role, responsible for scaling revenue, enhancing client solutions, and ensuring technical innovation aligns with client needs and market trends. You will bring a strong agency background, digital fluency, and a clear perspective on the role of AI in the future of marketing.

Main Responsibilities

• Lead revenue growth and drive top-line performance across all digital marketing services.
• Define and evolve the strategic vision of the agency, ensuring alignment with current and emerging market trends.
• Oversee the development and delivery of technical products and services, with a focus on AI-driven solutions.
• Guide the creation and implementation of streamlined processes across departments and functions.
• Ensure the development and execution of seamless, integrated client solutions across diverse product offerings.
• Oversee and promote cross-selling opportunities across the wider group to maximize commercial impact.
• Maintain the optimal balance between in-house capabilities and freelance / outsourced resources.
• Inspire and develop leaders across specialist teams to foster a high-performing, growth-oriented culture.

Skills & Attributes Required

• Proven creative problem-solver with a strong ability to design bespoke solutions for client challenges.
• Strategic thinker with a clear long-term vision and an understanding of how to execute it in phases.
• Strong understanding of the digital marketing landscape, with fluency in tools, terminology, and technologies.
• AI-savvy, with an ability to identify and apply automation and machine learning to enhance services.
• Quick and confident decision-maker who thrives in a fast-paced, dynamic environment.
• Exceptional client-handling skills, including pitching and executive-level stakeholder management.
• Revenue and goal-focused mindset with sharp commercial acumen.
• Technically literate, able to lead or advise on tech developments and integrations.

Experience

• 5+ years of agency-side experience, having held senior leadership roles (e.g., Managing Partner or above).
• 3+ years of direct digital marketing experience.
• Demonstrated success in driving revenue and hitting commercial targets.
• Proven ability to manage multi-territory and multilingual marketing campaigns.
• Experience working with enterprise-level clients in diverse sectors.
• Exposure to in-house ad tech or proprietary marketing technology platforms.
• Experience within the localisation industry is highly advantageous.
• Experience working in or with teams across Asia is a plus.

This is a unique opportunity for a dynamic and visionary leader to lead a high-performing digital marketing function within a forward-thinking agency. If you are passionate about driving growth, shaping innovative client solutions, and leveraging technology—including AI—to redefine what’s possible in digital marketing, we’d love to hear from you. Join us in building the future of digital services across global markets.