Head of Digital Marketing

Lucas Fox — A Dils company; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading luxury real estate company is looking for a Head of Digital Marketing to spearhead their digital strategies and campaigns across Spain. This role focuses on brand consistency, innovative digital transformations, and leading a high-performing team within a dynamic multinational environment. The ideal candidate will possess strategic vision and leadership skills to align local objectives with global strategies, ensuring a robust market presence.

Servicios

Competitive salary + attractive variable compensation

Exclusive discounts with well-known brands

Career growth opportunities

International exposure

Modern and professional work environment

Formación

• 8+ years of experience in digital marketing, 5+ in leadership role.
• Experience in multinational environments.
• Native-level Spanish and advanced English (C1+).

Responsabilidades

• Define and lead digital marketing strategy aligning with global objectives.
• Manage multichannel digital campaigns focused on lead generation.
• Supervise the local digital team to ensure alignment with business KPIs.

Conocimientos

Strategic thinking

Leadership

Performance marketing

Brand strategy

SEO/SEM

CRM

Analytics

Educación

Bachelor's in Marketing, Digital Business, Communications or similar

Herramientas

Salesforce

Hubspot

PowerBI

Descripción del empleo

About the Company

At Lucas Fox, we’re entering an exciting new chapter following our majority acquisition by Dils, a leading international real estate group. This opens the door to unmatched opportunities in Spain’s luxury real estate market – and now is the perfect time to join us.

Lucas Fox is known for its exceptional portfolio of properties in Spain’s most sought-after locations. Our skilled, multilingual team sets the standard for excellence, delivering premium services to clients across Spain, Andorra, Portugal, and France.

Dils, with over 50 years of experience and a strong presence in Italy, the Netherlands, and Portugal, is a leader in real estate innovation. The company is transforming the Office, Retail, Logistics, Hospitality, and Residential sectors across Europe, and is now developing a new commercial business line in Spain, in addition to the residential activity already in place in Lucas Fox.

A key pillar of this growth strategy is the New Developments business area, where Dils and Lucas Fox are committing significant resources and focus. The future of New Developments in Spain represents one of the most strategic growth opportunities within the company, combining expertise, innovation, and high-potential markets.

Together, we aim to double our workforce over the next three years, fueled by bold investments and a clear vision for digital innovation.

Role Description

We are seeking a Head of Digital Marketing for Dils Company (Spain) with a strong strategic vision, leadership capabilities, and a results-driven mindset. This role will be essential in consolidating and scaling Lucas Fox’s and Dils digital strategy within the new corporate framework of Dils, leading all digital marketing operations in Spain and ensuring alignment between local objectives and the group’s global strategy.

Key Responsibilities

• Define and lead the digital marketing strategy for Spain in alignment with Dils Group’s global objectives.

• Ensure brand consistency across all digital channels, strengthening the new positioning of Lucas Fox as part of Dils, and create the new channels for Dils Commercial in Spain.

• Work closely with headquarters and other business units to ensure successful local implementation of global initiatives in Spain.

• Lead the digital transformation of the marketing area, data, automation, use of AI, and reporting.

• Supervise, guide, and develop the local digital team (internal and external partners), ensuring alignment with business KPIs.

• Coordinate and manage multichannel digital campaigns (performance, social, SEO, email, content, automation) focused on lead generation and brand positioning.

• Implement dashboards and attribution models to drive data-informed decision-making.

• Identify new digital growth opportunities and continuously improve the online customer journey.

Requirements

• 8+ years of experience in digital marketing, with at least 5 years in a leadership role.

• Experience in multinational environments.

• Educational background in Marketing, Digital Business, Communications, or similar.

• Solid knowledge of performance marketing, brand strategy, martech, SEO/SEM, CRM, automation, and analytics.

• Strategic thinking combined with operational hands-on capabilities and analytical skills.

• Previous experience in real estate, luxury, or premium B2C markets is a plus.

• Strong leadership and project management skills; experienced in managing multidisciplinary teams and engaging with international stakeholders.

• Native-level Spanish or professional fluency, and advanced English (C1+). Other languages are a bonus.

• Experience with Salesforce, Hubspot, and PowerBI is a plus.

• Good knowledge of AI in general and its application in search is also considered an advantage.

What We Offer

• Be a key player in the expansion and transformation of a market-leading luxury real estate brand.

• Integration into a forward-thinking European group with a global vision.

• High-performance culture with a strong focus on collaboration and professional growth.

• Competitive compensation package, long-term career path, and international exposure.

Benefits

• Full-time permanent contract

• Competitive salary + attractive variable compensation

• Exclusive discounts and incentives with well-known brands (gyms, clothing, travel, and more)

• Be part of a fast-growing, multicultural company with endless career opportunities

• A modern, international, and professional work environment