Head of Digital Content, Madrid

Jordan martorell s.l.; España; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a talented Digital Content Manager to drive impactful marketing strategies across digital channels. This role involves creating engaging content, managing social media presence, and analyzing performance metrics to ensure alignment with brand objectives. The ideal candidate will have a passion for the Wellness and Hospitality industry, with a proven track record in social media management and content creation. Join a dynamic team where your creativity and strategic thinking will help shape the brand's voice and identity, making a significant impact in a competitive market.

Formación

• 5+ years of experience in social media management and content creation.
• Fluency in English and strong communication skills are required.

Responsabilidades

• Develop and implement content strategies for various digital channels.
• Monitor and analyze industry trends to identify opportunities.

Conocimientos

Social Media Management

Content Creation

Digital Marketing Strategies

Writing and Editing

Research and Analysis

Communication Skills

Presentation Skills

Customer Orientation

Educación

Bachelor in Communications

Bachelor in Marketing

Bachelor in Business

Bachelor in New Media

Bachelor in Public Relations

Herramientas

Social Analytics Tools

Digital Content Measurement Tools

Descripción del empleo

Reporting to the Global Brand Marketing Director, these are the main responsibilities you will have:

• Establishing a content calendar to create short and long-term content campaigns for different digital channels.
• Creating engaging content to develop content that meets company objectives and brand standards.
• Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors.
• Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles.
• Monitoring and researching competitors and other institutions in the industry to find trends, interesting data, gaps in keywords or content to cover.
• Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics.
• Developing marketing strategies for digital content, creating email campaigns and social media posts.
• Writing blog posts, ebooks, articles, or other materials that are relevant to the company’s products or services.
• Creating presentations to communicate new marketing strategies to other members of the team.
• Editing text and images to ensure they follow the company’s brand guidelines.
• Creating infographics to illustrate complex concepts in simple ways.
• Evaluating new technologies and suggesting ways to incorporate them into existing strategies.
• Creating and updating the website to attract customers to the company’s products or services.
• Conducting research on topics related to the company’s products or services to create content for blogs, websites, and other marketing materials.
• Researching and analyzing industry trends to identify new opportunities for the company to capitalize on.

Minimum Requirements:

• At least 5 years of experience in social media.
• Fluency in English is a must.
• Bachelor in Communications, Marketing, Business, New Media or Public Relations.
• At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate).
• Excellent consulting, writing, editing (photo / video / text), presentation, and communication skills.
• Sufficient availability to manage and monitor the company’s social channels (Meta, TikTok, LinkedIn).
• Demonstrable social networking experience and knowledge of social analytics tools.
• Positive attitude, detail-oriented, customer-oriented with good multitasking and organizational ability.
• Passion for the Wellness / Hospitality Industry.
• Fluency in English.