Copywritter Digital

Universidad Internacional De La Rioja; Madrid; Remote; EUR 25,000 - 40,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Performance-based bonuses

Flexible work from anywhere

Professional development resources

Job summary

WhatJobs Direct is seeking a Copywriter to craft compelling narratives for digital marketing initiatives. This fully remote role offers flexibility to work from anywhere while contributing to a fast-paced, innovative team.

You will develop content strategies that engage audiences, drive conversions, and enhance brand storytelling, collaborating with designers and marketing specialists to ensure content supports visuals across websites, social, and email campaigns.

Qualifications

• Proven experience as a Copywriter, Content Writer, or similar role.
• Strong portfolio of digital marketing content.
• Exceptional writing, editing, and proofreading skills.
• Understanding of SEO principles and content optimisation techniques.
• Familiarity with CMS and digital marketing platforms.
• Ability to craft persuasive content for diverse audiences.
• Excellent research and analytical skills.
• Self-motivated and able to work independently in a remote setting.
• Strong communication and collaboration skills, even when working remotely.
• Bachelor's degree in English, Journalism, Marketing, Communications, or related field preferred.

Responsibilities

• Write clear, concise, and engaging copy for websites, landing pages, social media posts, email campaigns, and advertisements.
• Develop creative concepts and compelling taglines that align with brand voice and marketing objectives.
• Conduct keyword research and optimise content for search engines (SEO).
• Collaborate with designers and marketing teams to ensure content effectively supports visual elements.
• Edit and proofread copy to ensure accuracy, consistency, and grammatical correctness.
• Analyse content performance metrics and adjust strategies accordingly.
• Maintain a consistent brand voice and tone across all communication channels.
• Research industry trends and competitor activities to inform content creation.

Skills

Copywriting

Editing

SEO basics

Research

Communication

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

CMS

SEO tools

Job description

Copywriter

Our client, WhatJobs Direct, is looking for an exceptional Copywriter to craft compelling narratives and persuasive content for our digital marketing initiatives. This is a fully remote position, allowing you to work from anywhere while contributing to a fast‑paced, innovative team. You will play a crucial role in developing content strategies that engage audiences, drive conversions, and enhance brand storytelling. The ideal candidate possesses a passion for words, a deep understanding of digital channels, and the ability to adapt tone and style to various platforms and target demographics. This role is perfect for a creative wordsmith who thrives in a flexible, work‑from‑home environment and is eager to make a significant impact.

Key Responsibilities

• Write clear, concise, and engaging copy for websites, landing pages, social media posts, email campaigns, and advertisements.
• Develop creative concepts and compelling taglines that align with brand voice and marketing objectives.
• Conduct keyword research and optimise content for search engines (SEO).
• Collaborate with designers and marketing teams to ensure content effectively supports visual elements.
• Edit and proofread copy to ensure accuracy, consistency, and grammatical correctness.
• Analyse content performance metrics and adjust strategies accordingly.
• Maintain a consistent brand voice and tone across all communication channels.
• Research industry trends and competitor activities to inform content creation.

Requirements

• Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio of digital marketing content.
• Exceptional writing, editing, and proofreading skills.
• Understanding of SEO principles and content optimisation techniques.
• Familiarity with various digital marketing platforms and content management systems (CMS).
• Ability to craft persuasive and engaging content for diverse audiences.
• Excellent research and analytical skills.
• Self‑motivated and able to work independently in a remote setting.
• Strong communication and collaboration skills, even when working remotely.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field is preferred.

Benefits

• Fully remote position with maximum flexibility.
• Competitive salary and performance‑based bonuses.
• Opportunity to work on diverse and cutting‑edge digital marketing campaigns.
• Supportive and collaborative remote team culture.
• Access to professional development resources.
• Contribute to impactful marketing strategies from anywhere.