Head of CRM

Adevinta 2021; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading digital marketplace company in Barcelona is seeking a Head of CRM to drive customer engagement and retention strategies. The ideal candidate will have over 6 years of CRM experience, including leadership roles, and a strong command of data-driven marketing techniques, particularly with Braze. This role offers the opportunity to shape CRM strategy in collaboration with the CMO, ensuring impactful user engagements through personalized campaigns.

Servicios

Competitive compensation package

Flexible working model

Strong wellbeing benefits

Formación

• 6+ years of experience in CRM or lifecycle marketing.
• At least 2 years in a leadership role.
• Strong hands-on experience with Braze.

Responsabilidades

• Develop and execute a CRM vision across user lifecycles.
• Manage multi-channel campaigns using data.
• Oversee CRM team and collaborate with Product & Tech.

Conocimientos

CRM experience

Strong collaboration skills

Data-driven experimentation

Leadership in marketing

Fluency in English

Herramientas

Braze

SQL

CDPs like Segment

Data Warehouses like BigQuery

Descripción del empleo

About the Role

Are you passionate about digital brands? If yes, you should read on: Coches.net, Motos.net and Milanuncios marketing team is seeking the position of Head of CRM.

You will play a key role in building the best Motor marketplace in Spain. Our mission is to make buying and selling vehicles a great experience for everyone. The automotive market is going through extremely interesting changes, which means exciting times for our marketplace and exciting times for you!

We’re looking for an experienced, strategic, and marketing-driven Head of CRM to lead the transformation of how we engage with our users across the lifecycle. Reporting directly to the CMO, you will play a pivotal role in shaping our customer marketing strategy—translating lifecycle insights, product behaviors, and segmentation logic into impactful, data-powered campaigns.

Your mission will be to maximize customer engagement, retention, and lifetime value through automated, personalized, and contextual communications, with Braze as your core campaign engine. You’ll own the full CRM marketing stack—channel strategy, campaign execution, and lifecycle planning—while also partnering closely with Product & Tech to unlock the right infrastructure, data, and tools to bring best-in-class experiences to life. This is a CRM 360° leadership position—you’ll own the strategy, campaign execution, tooling roadmap, and cross-functional stakeholder management.

If you’re passionate about building journeys that move the needle and using technology to power creativity and performance, this role is for you.

Key Responsibilities

1. Strategic Ownership

• Develop and execute a holistic CRM vision that nurtures users across their lifecycle—from onboarding to reactivation.
• Define segmentation, journeys, and personalization strategies in alignment with growth goals.
• Serve as the voice of CRM internally, advocating for customer-centricity and lifecycle value.

2. Technical CRM Leadership (in partnership with Product & Tech)

• Co-own the CRM Product & Tech roadmap in tight collaboration with Product and Engineering teams, ensuring all technical developments support lifecycle marketing objectives.
• Act as the CRM lead within cross-functional squads, translating lifecycle and marketing needs into tech requirements and prioritizations.
• Support the integration and scalability of Braze across all customer touchpoints by working hand-in-hand with P&T on instrumentation, event pipelines, and data modeling.
• Drive CRM tooling and data enhancements in close collaboration with Product&Tech, ensuring lifecycle needs are considered early in the product design process and all solutions comply with GDPR and privacy regulations.

3. Campaign Innovation & Execution

• Overview, architect and manage automated and real-time multi-channel campaigns across email, push, in-app, etc.
• Lead experimentation frameworks (A/B tests, multivariate) to drive incremental impact.
• Continuously improve engagement and retention metrics using customer insights and data science inputs.

4. Team Management & Cross-Functional Leadership

• Partner with Product, Engineering, Data, and Content teams to implement and evolve our CRM tools and tactics.
• Manage a growing team of CRM specialists (and/or external agencies) with a culture of excellence, autonomy, and innovation.
• Ensure compliance with data privacy and consent management standards (GDPR, etc.).

What We’re Looking For

Must-Haves

• 6+ years of experience in CRM, lifecycle marketing, or growth marketing, with at least 2 years in a leadership role.
• Strong hands-on experience with Braze (setup, orchestration, personalization, data integration).
• Deep understanding of CRM platform architecture and data flows, with strong experience designing personalized, multi-channel campaigns across email, push, in-app, browser, WhatsApp and more.
• Excellent command of data-driven experimentation and reporting (SQL skills a strong plus).
• Proven success running complex, multi-step lifecycle journeys across channels.
• Strong collaboration and stakeholder management skills across tech and business functions.
• Fluency in English, both written and spoken, is required to operate effectively in a cross-functional and international environment.

Nice-to-Have

• Experience with CDPs (Segment, mParticle), data warehouses (BigQuery, Snowflake), or reverse ETL tools.
• Knowledge of app engagement metrics, cohort modeling, and LTV forecasting.
• Familiarity with MarTech and AdTech ecosystems.

What We Offer

• A unique opportunity to shape and own CRM strategy end-to-end in a high-impact marketing function.
• Direct visibility and influence at the executive level—reporting to the CMO and sitting on the Marketing Leadership Team.
• A dynamic, collaborative environment with strong partnerships across Product, Tech, and Data.
• Competitive compensation package including salary and performance bonus.
• Flexible working model and generous benefits designed to support your wellbeing and growth.

Ready to build the most technically advanced CRM engine in the market?

Apply now and let’s shape the future of customer engagement together.