Head of Content DACH (Remote)

Recruiter4you; La Coruña; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading iGaming Affiliate company is seeking an experienced German-speaking Head of Content to drive their content strategy in the DACH markets. The role involves leading a team, shaping content based on analytics, and staying ahead in the competitive sports betting landscape. The ideal candidate will have a deep understanding of regional markets and a successful track record in senior content roles.

Formación

• Native German speaker with expertise in sports betting.
• Proven experience leading content teams of 5 or more.
• Analytical mindset with experience in data-driven content strategies.

Responsabilidades

• Develop and execute a content strategy for the DACH market.
• Lead and manage a team of 5-7 writers and editors.
• Monitor sports betting trends and provide actionable insights.

Conocimientos

Content Strategy

Team Leadership

Localization

Data Analytics

Herramientas

SISTRIX

Ahrefs

Google Search Console

Descripción del empleo

We deliver a high-quality service, working closely with businesses and candidates alike, acting as a real "HR Business Partner", offering HR Advisory and matching the "right" candidate with the "right" job.

Recruiter4You is a brand operated by Consultant4You LTD - A company based in Gibraltar.

Our recruitment agency is helping a leading iGaming Affiliate company find an experienced German-speaking Head of Content for the DACH markets.

The ideal candidate will possess in-depth knowledge of the German-speaking sports betting landscape and a proven track record of success in the industry. In this role, you will shape and drive the content strategy for our high-performing German sports betting affiliate portal, using data-driven insights to stay ahead of the curve in a competitive market. They will also lead and mentor a team of 5–7 talented content professionals, ensuring strategic alignment, accountability, and continued growth within the team.

Responsibilities :

• Develop and execute a predictive, data-informed content strategy tailored to the DACH market.
• Lead, coach, and manage a team of 5–7 writers and editors to consistently produce high-performing content.
• Monitor regional sports betting trends and user behavior to inform editorial direction.
• Provide weekly insights and actionable plans based on high-potential events, seasonal trends, and local market dynamics.
• Conduct competitive analysis to identify and close content gaps, improving both rankings and conversions.
• Collaborate cross-functionally with SEO, Product, and Quality teams to align content initiatives with broader business goals.
• Elevate content quality through strategic planning, structured execution, and ongoing optimization.
• Define and enforce content governance best practices, including lifecycle management, internal linking, page structure, update schedules, change tracking, and seasonal workflows.

Requirements :

• Native German speaker with expert knowledge of the German-speaking sports betting markets.
• Demonstrated success in a senior content role within a sports betting affiliate or sportsbook environment.
• Proven experience leading content teams of 5 or more, with a focus on performance and quality.
• Deep understanding of localization and the regional bettor mindset.
• Proficient in market and keyword research tools (e.g., SISTRIX, Ahrefs, Google Search Console).
• Analytical and insights-driven, able to translate data into impactful content strategies and deliver with speed and precision.

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