Head of Communications & MarComms Strategy (Spain)

Straumann Group; Madrid; In loco; EUR 90.000 - 140.000; Tempo pieno

Descrizione del lavoro

Straumann Group in Madrid seeks a Head of Communication, MarComms & Events to lead local communications, marketing, digital, and events strategy, closely aligning with global and regional strategies. You will manage the local team, agencies, and external partners, ensuring a consistent customer experience across channels while driving business impact.

The role collaborates with Sales, Education and Brand Management to optimize customer journeys, measuring ROI and maintaining governance and

Competenze

• 8+ years of relevant professional experience in Communication, Marketing, MarComms, Digital Marketing and/or Events, preferably within an international organization.
• Proven experience leading integrated communication and marketing initiatives and customer-facing events.
• Experience managing teams, agencies, external partners and significant budgets.
• Experience working in a matrix organization and collaborating with regional and global stakeholders.
• Strong track record of translating global/regional strategies into effective local market execution.
• Experience in healthcare, dental, medical devices, pharmaceutical or another regulated industry is preferred.
• Strong understanding of the Spanish market and customer environment.
• Experience working closely with Sales and other cross-functional teams to deliver business impact.

Mansioni

• Lead the strategy, planning and execution of local Communication, MarComms, Digital Marketing and Events in Spain.
• Adapt global and regional campaigns into local activations, ensuring brand consistency.
• Develop integrated content across digital and offline channels, using data, technology and AI where relevant.
• Strengthen brand awareness, customer engagement and loyalty through optimized experiences.
• Partner with Sales, Education, Brand Management and Digital teams to align customer journeys.
• Monitor market and customer trends to identify opportunities for innovation.
• Lead the strategy, planning and execution of customer events and scientific congresses in Spain.
• Define measures to evaluate effectiveness and ROI of events and initiatives.

Conoscenze

Marketing strategy

MarComms leadership

Formazione

Marketing/Communications/Business Admin degree

Descrizione del lavoro

Straumann Group in Madrid seeks a Head of Communication, MarComms & Events to lead local communications, marketing, digital, and events strategy, closely aligning with global and regional strategies. You will manage the local team, agencies, and external partners, ensuring a consistent customer experience across channels while driving business impact.

The role collaborates with Sales, Education and Brand Management to optimize customer journeys, measuring ROI and maintaining governance and