Head of Communications & Events

Straumann Group; Madrid; On-site; EUR 90,000 - 140,000; Full time

Job summary

Straumann Group in Madrid seeks a Head of Communication, MarComms & Events to lead local communications, marketing, digital, and events strategy, closely aligning with global and regional strategies. You will manage the local team, agencies, and external partners, ensuring a consistent customer experience across channels while driving business impact.

The role collaborates with Sales, Education and Brand Management to optimize customer journeys, measuring ROI and maintaining governance and

Qualifications

• 8+ years of relevant professional experience in Communication, Marketing, MarComms, Digital Marketing and/or Events, preferably within an international organization.
• Proven experience leading integrated communication and marketing initiatives and customer-facing events.
• Experience managing teams, agencies, external partners and significant budgets.
• Experience working in a matrix organization and collaborating with regional and global stakeholders.
• Strong track record of translating global/regional strategies into effective local market execution.
• Experience in healthcare, dental, medical devices, pharmaceutical or another regulated industry is preferred.
• Strong understanding of the Spanish market and customer environment.
• Experience working closely with Sales and other cross-functional teams to deliver business impact.

Responsibilities

• Lead the strategy, planning and execution of local Communication, MarComms, Digital Marketing and Events in Spain.
• Adapt global and regional campaigns into local activations, ensuring brand consistency.
• Develop integrated content across digital and offline channels, using data, technology and AI where relevant.
• Strengthen brand awareness, customer engagement and loyalty through optimized experiences.
• Partner with Sales, Education, Brand Management and Digital teams to align customer journeys.
• Monitor market and customer trends to identify opportunities for innovation.
• Lead the strategy, planning and execution of customer events and scientific congresses in Spain.
• Define measures to evaluate effectiveness and ROI of events and initiatives.

Skills

Marketing strategy

MarComms leadership

Education

Marketing/Communications/Business Admin degree

Job description

Straumann Group

Straumann Group is a global leader in solutions for tooth replacement, restorative dentistry, orthodontics and preventive dentistry. We combine innovation, excellence and a strong commitment to quality to make first-class dental care increasingly accessible to professionals and patients around the world.

Straumann Group

Straumann Group is a global leader in solutions for tooth replacement, restorative dentistry, orthodontics and preventive dentistry. We combine innovation, excellence and a strong commitment to quality to make first-class dental care increasingly accessible to professionals and patients around the world.

With more than 11,000 employees and an international presence, we develop, manufacture and market a broad portfolio of solutions, including dental implants, biomaterials, CAD/CAM prosthetics, digital equipment, software and clear aligners. Our portfolio includes leading brands such as Straumann, Neodent, Anthogyr, Medentika, ClearCorrect and Dental Wings, among others.

As a comprehensive solutions provider, we work closely with dental professionals, clinics and laboratories, offering not only innovative products but also training, support and services that contribute to the development of clinical practices and improve the patient experience.

Job Purpose

The Head of Communication, MarComms & Events is responsible for leading the Communication, Marketing Communications, Digital Marketing, Events and Scientific Congresses agenda for the Spanish market, ensuring strong local business impact while maintaining alignment with Straumann Group’s global and regional strategies, priorities, brand standards and guidelines.

The role translates regional and global direction into relevant and effective local strategies and initiatives, ensuring consistent brand execution and an integrated customer experience across communication channels and customer touchpoints.

As a key member of the Spanish Marketing & Education organization, the role works closely with Sales, Marketing, Education and other local functions, while acting as an important interface with regional and global teams and stakeholders within Straumann Group.

The position is responsible for developing the local team and capabilities, managing external partners and agencies, ensuring efficient OPEX management and measuring the impact of activities against business objectives.

Regular travel within Spain and occasional international travel may be required.

Main Responsibilities

• Communication, MarComms, Digital Marketing & Customer Engagement
• Define and deliver the local Communication, Marketing Communications and Digital Marketing strategy, aligned with Spanish business priorities and Straumann Group’s global and regional strategies.
• Adapt global and regional campaigns, messages and priorities into relevant local activations, ensuring consistency with brand guidelines and positioning.
• Develop integrated communication plans and content across digital and offline channels, using data, technology and AI where relevant to improve effectiveness and efficiency.
• Strengthen brand awareness, customer engagement and loyalty by identifying opportunities to improve the customer experience and support business growth.
• Partner with Sales, Education, Brand Management, Digital Sales and other teams to align priorities and deliver integrated customer journeys.
• Monitor market, customer and communication trends to identify opportunities for innovation and improvement.
• Events & Scientific Congresses
• Lead the strategy, planning and execution of customer events, corporate events and scientific congresses in Spain, aligned with business priorities and customer needs.
• Ensure a consistent, high-quality and differentiated experience across events and key customer touchpoints.
• Work closely with Sales, Education, Marketing and other stakeholders to maximize customer engagement and business impact.
• Define appropriate measures to evaluate the effectiveness of events and initiatives, including customer engagement and ROI where applicable.
• Ensure activities meet Straumann Group’s governance, compliance and quality standards.
• Global & Regional Collaboration
• Act as the key local contact for Communication, MarComms, Digital Marketing and Events with regional and global stakeholders.
• Support the local adoption and implementation of relevant strategies, campaigns, tools, processes and best practices.
• Share local market insights, customer feedback and business perspectives with regional and global teams.
• Contribute to cross-market initiatives and share relevant local practices and learnings.
• Ensure local activities follow Straumann Group’s brand guidelines, governance and standards.
• Leadership, Budget & Business Impact
• Lead, develop and motivate the Communication, MarComms, Digital Marketing and Events team, setting clear roles, priorities and accountabilities.
• Build a collaborative, customer-oriented and high-performing team culture, developing capabilities and effective ways of working.
• Coordinate internal and external resources according to business priorities and workload.
• Own and manage the function’s OPEX, setting priorities and allocating investment according to business needs and expected impact.
• Establish relevant KPIs and measurement frameworks to support performance assessment and data-driven decisions.
• Identify opportunities to improve efficiency, optimize agency and supplier spend, and maximize return on investment.
• Stakeholder & External Partner Management
• Manage relationships with external agencies, suppliers, media partners and other strategic partners.
• Provide clear briefs and ensure effective project management, quality standards and timely delivery.
• Lead negotiations and supplier management within applicable governance and procurement frameworks.
• Ensure external partners follow Straumann Group’s brand, compliance and operational requirements.
• Innovation & Continuous Improvement
• Identify and implement new approaches, technologies and tools to improve communication, customer engagement and operational efficiency.
• Promote the effective use of data, digital capabilities, automation and AI across the function.
• Evaluate results, apply learnings and continuously improve performance and ways of working.

Requirements Needed

Education

• Bachelor's or master’s degree in marketing, Communication, Business Administration or a relevant field.
• Additional qualifications in Marketing, Digital Marketing, Communication or related discipline is valued.
• Strong understanding of marketing, communication, digital and customer engagement principles.

Experience

• 8+ years of relevant professional experience in Communication, Marketing, MarComms, Digital Marketing and/or Events, preferably within an international organization.
• Proven experience leading integrated communication and marketing initiatives and customer-facing events.
• Experience managing teams, agencies, external partners and significant budgets.
• Experience working in a matrix organization and collaborating with regional and global stakeholders.
• Strong track record of translating global/regional strategies into effective local market execution.
• Experience in healthcare, dental, medical devices, pharmaceutical or another regulated industry is preferred.
• Strong understanding of the Spanish market and customer environment.
• Experience working closely with Sales and other cross-functional teams to deliver business impact.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.