Job Title : Head of Business Development Europe
Report Line : Chief Commercial Officer
Department : Sales and Marketing
Role Summary
The Head of Business Development Europe (HBD) is responsible for the strategic development and delivery of the engineering and integration (E&I) sales growth strategy in collaboration with the engineering team. The role focuses on ensuring revenue-generating engineering and integration project opportunities within the UK & Europe. The HBD will drive strategic growth across material handling, integration, and installation solutions, with core offerings including mechanical, electrical, and commissioning services.
The HBD will generate new business opportunities, forge key partnerships, and exceed revenue targets by initiating customer outreach, leading customer workshops, and supporting overall business development efforts to secure revenue-generating projects.
Key Duties & Responsibilities
- Develop and implement a comprehensive business development strategy aligned with the company's objectives.
- Identify new market opportunities and target key sectors for expansion, especially in material handling, installation, and integration solutions.
- Drive revenue growth and build relationships with organizations requiring installation, electrical, and commissioning services, targeting MHE / OEMs and other integrators.
- Communicate effectively with technical and non-technical audiences, translating complex needs into tailored solutions, overseeing project execution, and ensuring clear stakeholder communication.
- Manage and cultivate relationships with customers, distributors, and partners.
- Manage the sales cycle from prospecting to closure, focusing on integrated material handling solutions.
- Partner with People & Talent to manage and curate engaging social media content aligned with brand voice and audience.
- Stay informed about social media trends and adapt strategies accordingly.
- Develop and execute social media content strategies that showcase creativity and engagement.
- Research prospect strategies and qualify leads to facilitate exploratory discussions on solutions.
- Maintain customer relationship progress in Salesforce.
- Represent NPSG Europe / Global at trade shows, conferences, and industry events.
- Analyze market trends and competitor activity to provide strategic insights.
- Collaborate with engineering, HQ, and operations teams to ensure project success.
Experience and Skills
Work Experience
- Minimum 5 years’ experience in solution selling within the material handling industry, with success in prospecting large, complex relationships.
- Extensive industry networking skills, especially in Retail, 3PL Fulfilment, F&B, and material handling sectors.
Technical Skills
- Understanding of material handling solutions, problem-solving skills related to installation and integration.
- Strong technical background in MHE installation, commissioning, engineering, and integration.
- Ability to communicate technical concepts effectively to diverse audiences, focusing on MHE systems like conveyors, robots, AGVs, ASRS, etc.
- Excellent communication and presentation skills.
- Ability to identify cross/up-selling opportunities.
- Data-driven approach to measuring and improving outreach efforts.
Educational Qualifications
- Degree in Engineering, Project Management, Logistics, or Supply Chain preferred but not essential.
- Relevant professional certifications are a plus.
Stakeholder Management & Communication
- Ability to communicate progress, forecasts, and updates clearly to secure buy-in.
- Provide technical explanations to both technical and non-technical stakeholders.
- Experience working within a flat organizational structure.
Systems
- Proficiency in Microsoft Office, Salesforce; AutoCAD is a plus.
- Experience with social media platforms and content creation (Facebook, LinkedIn, Google Ads).
Prerequisites
- Right to work in Europe.
- Willingness to travel up to 40%, globally.
Languages
- Fluent in English; Spanish fluency is beneficial.