Head of Brand & Creative

Tara; Málaga; Presencial; EUR 45.000 - 90.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Head of Brand & Creative to elevate its brand identity across haircare, skincare, and bodycare. This pivotal role involves leading a talented creative team, driving brand storytelling, and executing impactful campaigns while ensuring alignment with global strategies. The ideal candidate will possess strong leadership skills, a passion for creativity, and the ability to navigate diverse cultural markets. Join a dynamic environment where your contributions will shape the future of brand engagement and drive meaningful connections with consumers across multiple regions.

Formación

• 6+ years in brand management or creative direction, ideally in beauty or consumer goods.
• Experience managing small teams and cross-functional collaboration is essential.

Responsabilidades

• Lead creative direction and oversee all deliverables from concept to execution.
• Develop brand storytelling and execute integrated campaigns across various channels.

Conocimientos

Brand Management

Creative Direction

Storytelling

Cross-Functional Collaboration

Leadership

Analytical Skills

Cultural Sensitivity

Communication Skills

Educación

Bachelor's degree in Marketing

Master's degree preferred

Herramientas

Adobe Creative Suite

Asana

Trello

Descripción del empleo

As the Head of Brand & Creative at Tara, you will be responsible for shaping and elevating our brand identity across all touchpoints—haircare, skincare, and bodycare. You will lead a small but high-impact creative team (designers, copywriters, content producers) and collaborate cross-functionally to ensure Tara’s brand voice, visuals, and storytelling remain consistent, compelling, and aligned with our global growth strategy.

Key Responsibilities

Creative Direction & Leadership

• Oversee all creative deliverables, from initial concepting to final execution (campaigns, packaging, digital and print assets).
• Provide clear creative briefs and guidelines to in-house and external creative resources (e.g., agencies, freelancers).
• Coach, mentor, and inspire a small team of designers, copywriters, and content creators to produce consistent, high-quality work.

Content Development & Storytelling

• Develop and execute brand storytelling across channels (social media, email marketing, product packaging, in-store experiences).
• Collaborate with the Head of Growth & Digital Marketing on content strategies that drive brand engagement and conversion.
• Ensure all content resonates with diverse audiences in Spain, the U.S., and the Gulf, adapting messaging where necessary.

Packaging & Visual Merchandising

• Collaborate with Product Development and Operations to ensure product packaging aligns with brand guidelines and regulatory requirements in each region.
• Lead visual merchandising strategies for offline retail, pop-ups, and partner stores (e.g., salons, spas, department stores).

Brand Campaigns & Initiatives

• Plan and execute integrated brand campaigns (seasonal, product launches, brand awareness pushes), working with cross-functional partners (sales, digital, PR).
• Manage the creative budget, allocating resources efficiently to maximize impact and ROI.

Cross-Functional Collaboration

• Partner with the Head of Partnerships & Regional Marketing to tailor brand strategies for local market preferences and cultural events (e.g., Ramadan / Eid promotions, regional holidays).
• Work closely with Product Development to highlight unique product attributes (e.g., clean ingredients, cruelty-free certifications).

Analytics & Continuous Improvement

• Track key performance indicators (KPIs) related to brand awareness, engagement, and customer perception.
• Leverage data to optimize campaign creative, messaging, and channel mix.
• Present insights and recommendations to CMO and other stakeholders regularly.

Qualifications & Experience

• Education : Bachelor’s degree (Master’s preferred) in Marketing, Branding, Design, Communications, or a related field.
• Experience : 6+ years of professional experience in brand management, creative direction, or marketing communications—ideally within the beauty, personal care, or consumer goods industry.
• Leadership : Demonstrated success in building and managing small creative teams, driving accountability, and cultivating a collaborative environment.
• Global / Regional Exposure : Experience working with or managing brands across multiple geographies, with an understanding of cultural nuances (EU, U.S., Gulf markets).
• Technical Skills : Proficiency in creative tools (Adobe Creative Suite or similar). Familiarity with project management tools (Asana, Trello, etc.) is a plus.
• Analytical Skills : Ability to leverage consumer insights, brand metrics, and market research to inform creative decisions and measure brand performance.

Key Competencies & Personal Attributes

• Strategic Vision : Strong ability to see the big picture while simultaneously guiding day-to-day creative operations.
• Creative Flair : A passion for storytelling, design, and innovation, with an eye for aesthetics and detail.
• Collaboration & Communication : Exceptional written and verbal communication skills; able to align multiple stakeholders around a shared brand vision.
• Adaptability : Comfortable working in a fast-paced, high-growth environment and pivoting quickly based on new data or market feedback.
• Cultural Sensitivity : An understanding of and respect for cultural differences, ensuring brand messaging resonates across different global markets.
• Leadership & Mentorship : A supportive leader who motivates and develops team members, fostering creativity and accountability.