Head of Analytics & Automatization

JR Spain; España; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en telecomunicaciones busca un gestor de comunicación para liderar la optimización de la comunicación mediante datos y estrategia tecnológica. El candidato ideal tendrá experiencia en análisis de datos, creación de estrategias de contenido, y deberá ser capaz de trabajar de manera proactiva en un entorno colaborativo. Se ofrecen oportunidades de crecimiento profesional en un entorno diverso e inclusivo.

Formación

• Experiencia extensa en estrategia de comunicación inbound y análisis de datos.
• Capacidad demostrada en marketing de contenido y manejo de KPI.
• Habilidades analíticas para interpretar datos complejos y desarrollar ideas.

Responsabilidades

• Desarrollar estrategias de comunicación utilizando análisis de datos.
• Optimizar canales de comunicación para mejorar la interacción con el público.
• Colaborar con otros departamentos para cumplir objetivos de proyectos.

Conocimientos

Análisis de datos

Estrategia de comunicación inbound

Liderazgo de equipo

Investigación

Comunicación efectiva

Educación

Grado en Marketing, Data Analytics, Comunicaciones o Ingeniería

Descripción del empleo

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Client:

Cellnex Telecom

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Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

256959251415983718432460

Job Views:

1

Posted:

23.07.2025

Expiry Date:

06.09.2025

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Job Description:

Lead the company’s communication optimization through advanced data-driven insights and analytics, as well as technology strategy definition and implementation to manage inbound communication. This role is instrumental in developing targeted, measurable strategies that resonate with key audiences and drive engagement. By leveraging analytics, this position shapes communication efforts to align with organizational goals, continuously improving outreach and lead generation effectiveness, refining audience targeting, and ensuring that all inbound communications support the company’s overall mission and brand positioning.

KEY FUNCTIONS

• Global data and communication technology strategy development: Design and implement the data and automation framework needed for efficient content management across countries, considering the new AI context.
• Data & distribution factory development: Design and implement a content-as-a-service platform for the organization to create, distribute, and optimize content autonomously and efficiently, aligned with brand and corporate goals.
• Audience understanding: Develop and document buyer personas to target and engage key audience segments effectively.
• Inbound communications management: Oversee and optimize inbound channels for timely and effective responses, enhancing audience interaction.
• Data analysis: Collect, analyze, and interpret communication metrics to evaluate strategy effectiveness and identify improvements.
• Performance monitoring: Create dashboards and reports, including advanced KPI systems, to provide accountability and insights for Public Affairs and Communications.
• Cross-department collaboration: Coordinate with other teams such as Brand & Content, Marketing, Sales, PA, and Media to meet project goals and improve distribution and insights.
• Technology and tool management: Research and adopt innovative communication tools and develop proprietary algorithms to enhance processes, aligned with Sales, Marketing, and IT.
• Content strategy and distribution: Define and manage content strategies focusing on audience nurturing and lead conversion.
• Crisis prevention and risk management: Use risk management tools to prevent crises and provide data-driven insights for positioning and communication.
• CMS and distribution model development: Develop advanced content distribution models and customized CMS solutions for effective content management.

Education:

• Degree in Marketing, Data Analytics, Communications, Engineering, or related fields.

Relevant Professional Experience:

• Extensive experience in data analytics and inbound communication strategy, especially in optimizing communication channels.
• Proven track record in content and inbound marketing with a focus on data-driven decision-making and KPI management.
• Strong analytical skills to interpret complex data and develop insights.
• High curiosity and proactive attitude towards new communication technologies.
• Excellent research and communication skills, with a results-oriented approach.
• Experience in team leadership within a data-driven environment.

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ABOUT US

Join a large, innovative telecom company committed to redefining the future of telecommunications.

We are a European leader in telecom infrastructure and technological innovation, with strong expansion and sustainable growth plans.

We connect and interact with the world, driven by passion, honesty, and integrity. We aim to make a positive societal impact.

Enjoy professional growth opportunities in a diverse, innovative environment that values inclusion and diversity.