Head Growth Marketing - AI Startup (B2C)

LEGÁLITAS; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Join a dynamic tech startup at the forefront of AI-driven legal solutions! We're seeking an experienced growth marketing leader to shape our B2C strategy and drive user engagement from the ground up. This is your chance to make a meaningful impact in a high-growth environment where innovation meets accessibility in legal services. With a focus on user acquisition and retention, you'll leverage your expertise in digital marketing to redefine how individuals access legal assistance. Be part of a pioneering team that values creativity and challenges the norm, and help us transform the legal landscape with cutting-edge technology.

Servicios

Join a high-potential tech startup

Play a key role in innovation

Front seat to AI legal tech

Formación

• 4+ years of experience in growth marketing for B2C digital products.
• Expertise in acquisition, conversion optimization, and retention strategies.

Responsabilidades

• Define and execute a B2C-focused growth strategy.
• Scale user acquisition through SEO, SEM, and other channels.

Conocimientos

Growth Marketing

User Acquisition

SEO

SEM

Data Analysis

Conversion Optimization

Retention Strategies

Lifecycle Marketing

Fluency in Spanish

Fluency in English

Educación

Degree in Marketing

Degree in Business

Herramientas

Google Analytics

Meta Ads Manager

CRM Systems

Marketing Automation Tools

Descripción del empleo

We are Alex, a newly launched AI-driven B2C startup backed by private funds and legaltech leaders. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology.

We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions—no calls, no paperwork, just fast, reliable legal support.

We’re looking for outliers—people who think differently, embrace challenges, and want to build something meaningful from the ground up.

Are you an experienced growth marketing leader with a proven track record in B2C models?

Do you thrive in high-growth environments where user acquisition, conversion, and retention are at the core of success?

If this sounds like you, keep reading—this could be your opportunity.

What You'll Do

• Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention.
• Scale user acquisition through marketing channels : SEO, SEM, ASO and other relevant channels.
• Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates.
• Manage marketing agencies.
• Develop data-driven segmentation strategies to improve targeting, engagement, and retention.
• Establish a strong and consistent brand identity that resonates with the target audience.

What You Bring

• A degree in Marketing, Business, or a related field.
• 4+ yr of experience in growth marketing for B2C digital products (MUST HAVE).
• Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products.
• Deep experience in SEO, SEM, paid social, lifecycle marketing, and funnel optimization.
• Strong data-driven mindset, with experience in cohort analysis, CAC / LTV modeling, and performance tracking.
• Experience designing and executing SEO strategies.
• Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools.
• Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus.
• Fluency in Spanish and English (both written and spoken).

What’s in it for you?

• Join a tech startup with high potential and be part of its growth from the beginning.
• Play a key role in launching and growing an innovative AI-powered tech solution from the ground up.
• A front seat to innovation in AI legal tech.