Head Brand Management Iberia (Dental Industry)

Institut Straumann AG; Madrid; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Institut Straumann AG is seeking a Head of Brand Management to lead their brand strategies across multiple platforms. This leadership role requires a forward-thinking professional capable of enhancing brand equity through strategic initiatives, team management, and cross-functional collaboration, with a strong emphasis on quality and effectiveness.

Formación

• 8+ years of experience in brand management and marketing.
• Proven experience in a leadership role managing teams.
• Ability to manage budgets and drive cost-effective marketing strategies.

Responsabilidades

• Develop and oversee brand strategies for market positioning.
• Lead, mentor, and manage a team of Brand Managers.
• Ensure brand strategies align with business objectives.

Conocimientos

Leadership

Strategic Thinking

Team Management

Communication

Analytical Skills

Educación

Bachelor’s degree in Marketing, Business Administration, or a related field

Master’s degree or relevant certifications (e.g., PMP, CIM) preferred

Herramientas

Project Management Software (e.g., Asana, Trello, MS Project)

Descripción del empleo

About Straumann Group

The Straumann Group (SIX: STMN) is a global leader in tooth replacement and orthodontic solutions thatrestore smiles and confidence. It unites global and international brands that stand for excellence, innovationand quality in replacement, corrective and digital dentistry, including Anthogyr, ClearCorrect, Medentika, Neodent, NUVO, Straumann and other fully/partly owned companies and partners. In collaboration with leading clinics, institutes and universities, the Group researches, develops, manufactures and supplies dental implants, instruments, CADCAM prosthetics, orthodontic aligners, biomaterials and digital solutions for use in tooth correction, replacement and restoration or to prevent tooth loss.

Headquartered in Basel, Switzerland, the Group currently employs more than 11’000 people worldwide. Its products, solutions and services are available in more than 100 countries.

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation, and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Digital and other fully- or partly owned companies and partners.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

About the Job

This leadership role requires a strategic and results-driven professional with a strong ability to manage and coordinate multiple brand initiatives while leading a team of Brand Managers. The Head of Brand Management will be responsible for overseeing brand strategy, ensuring alignment with the company’s business objectives per brand, and driving all brand growth through effective marketing and cross-functional collaboration. The ideal candidate will be adept at strategic planning, team leadership, and execution, ensuring all projects for each brand are delivered on time, within budget, and with the highest quality standards.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and oversee the implementation of comprehensive brands strategies to enhance each brand equity and market positioning.
• Define long-term vision for each brand and ensure alignment with overall company objectives, brand strategy and market trends.
• Set key performance indicators (KPIs) to measure brands success and ensure continuous improvement.
• Lead the development of marketing and branding initiatives supporting the multi brand approach.

2. Leadership & Team Management

• Lead, mentor, and manage a team of four Brand Managers, ensuring high performance and professional development.
• Assign responsibilities, provide clear direction, and oversee execution of brand-related projects and cross-brand initiatives.
• Foster a collaborative and results-oriented culture within the team.
• Conduct performance evaluations and provide ongoing coaching to optimize team productivity.

3. Cross-Functional Collaboration

• Work closely with product development, sales, commex, finance, and external partners to ensure the different brand strategies are effectively executed.
• Serve as the primary point of contact between marketing leadership and Brand Managers.
• Ensure all brand activities are aligned with business priorities and customer needs.

4. Project Management & Execution

• Oversee the execution of multiple brand projects, ensuring timely and high-quality delivery.
• Provide strategic direction and problem-solving support for Brand Managers in overcoming challenges.
• Monitor project progress, ensuring adherence to deadlines, budgets, and quality standards.

5. Budget & Resource Management

• Develop and manage the overall brands marketing budget, ensuring optimal resource allocation.
• Track and report financial performance, identifying areas for cost savings and efficiency improvements.
• Ensure budget adherence while maximizing impact and ROI of marketing initiatives.

6. Brands Performance & Market Insights

• Analyze market trends, consumer insights, and competitive landscape to inform brand strategy.
• Oversee the development of brand performance reports and present insights to senior management.
• Utilize data-driven decision-making to optimize marketing campaigns and brand positioning.

7. Stakeholder Engagement & Communication

• Develop and implement effective communication strategies to ensure stakeholders are well-informed of brand initiatives.
• Work closely with senior leadership to align brand strategies with broader business objectives.
• Serve as a group brand ambassador, ensuring brand strategy consistency across all touchpoints.

8. Risk Management & Quality Assurance

• Identify potential risks and develop proactive mitigation strategies to ensure project success.
• Maintain high-quality standards in all brand-related materials and communications.
• Ensure compliance with industry regulations and company guidelines.

9. Innovation & Continuous Improvement

• Identify opportunities for process improvements and implement best practices in brand management.
• Stay updated on industry trends, emerging technologies, and marketing innovations.
• Drive a culture of creativity and innovation within the team to enhance brand positioning and market differentiation.

Qualifications & Experience

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Master’s degree or relevant certifications (e.g., PMP, CIM) preferred.

Experience:

• 8+ years of experience in brand management, marketing, or related fields.
• Proven experience in a leadership role managing teams and large-scale marketing projects.
• Strong track record of developing and executing successful brand strategies.

Skills & Competencies:

• Exceptional leadership and team management abilities.
• Strong strategic thinking and analytical skills.
• Excellent communication and stakeholder management skills.
• Proficiency in project management and marketing software (e.g., Asana, Trello, MS Project).
• Ability to manage budgets and drive cost-effective marketing strategies.
• Adaptability to dynamic business environments and changing market conditions.
• High attention to detail with a commitment to quality and brand consistency.

Key Competencies

• Leadership: Strong ability to inspire, mentor, and lead high-performing teams.
• Strategic Vision: Ability to develop long-term brand strategies that align with business objectives.
• Collaboration: Skilled in cross-functional teamwork and stakeholder management.
• Problem-Solving: Proactive in addressing challenges and implementing solutions.
• Adaptability: Ability to work in a fast-paced and evolving industry landscape.
• Innovation: Passion for continuous improvement and staying ahead of industry trends.

Join Us:This is an exciting opportunity for a dynamic and experienced marketing leader to shape the future of multiple brands, drive business growth, and make a lasting impact. If you have a passion for brand management and leadership, we encourage you to apply.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.