Head

International Schools Partnership Limited; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Head of Marketing for its Barcelona branch. This pivotal role will drive brand development and marketing strategies to position the school as the preferred choice in the local education market. You will lead the creation of impactful marketing collateral, manage social media engagement, and coordinate events to enhance community relations. The ideal candidate will possess a strong background in marketing, with a focus on education, and demonstrate excellent communication skills. Join a dynamic team committed to fostering a welcoming environment for students and families while promoting diversity and inclusion.

Formación

• 5-10 years of relevant experience, preferably in education.
• Native-level English and Spanish proficiency.
• Strong communication and management skills.

Responsabilidades

• Develop brand architecture and operational frameworks via a brand playbook.
• Create and implement the school's marketing plan.
• Manage social media and community engagement.

Conocimientos

Brand Development

Project Management

Content Creation

Digital Marketing

Social Media Management

Communication Skills

Event Organization

Educación

Bachelor's Degree in Journalism

Bachelor's Degree in PR

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Herramientas

Microsoft Office

Adobe Illustrator

Adobe Photoshop

Descripción del empleo

Head of Marketing – St. George Barcelona

Barcelona

EUR 70.000 - 90.000

ISP School Head of Marketing – St. George Barcelona

Purpose of Role

The School Head of Marketing works towards outstanding performance across all professional standards, aiming for successful outcomes and efficient administrative operations. This role helps St. George Barcelona become the first choice in the local market (“Schools of Choice”).

The post holder is part of the administrative team, providing a welcoming service to students, staff, families, and visitors, reflecting the school's values. They must prioritize tasks and manage workload independently to maximize retention, drive enrollment, build a positive public image, and strengthen the St. George Barcelona and ISP brands across Spain.

The role actively seeks to ensure an outstanding public perception of the school's operations and provision.

• Focus on children and students, ensuring their success, safety, and wellbeing.
• Treat everyone with care and respect, promoting wellbeing and embracing diversity.
• Operate effectively by focusing on priorities and applying school policies.
• Make responsible financial decisions based on needs.
• Engage in continuous learning and improvement.

Key Responsibilities

• Corporate Identity
• Develop brand architecture and establish operational frameworks via a brand playbook.
• Ensure consistent use of the brand across all channels.
• Support storytelling and promotional efforts to enhance the school's image.
• Manage social media and community engagement, sharing stories that align with the brand.
• Create and implement the school's marketing plan.
• Collaborate with admissions to attract and retain students.
• Design marketing collateral, templates, and posters.
• Conduct market research and analysis.
• Manage website and social media content regularly.
• Build partnerships with local businesses and relocation agencies for student recruitment.

• External and Internal Events
• Lead planning and participation in school events for prospective and current families and students.
• Develop promotional materials and coordinate communication activities for events.

• ISP Student Activities & Events Promotion
• Promote student and family participation in ISP-wide activities.
• Create newsletters, bulletins, magazines, and yearbooks.
• Document and photograph key events for marketing use.

• Other
• Report to the Central Office on marketing matters and seek regional support.
• Provide administrative support and translations as needed.
• Update the school calendar and support facilities improvement plans.

Skills, Qualifications and Experience

• Bachelor’s degree or higher in Journalism, PR, Marketing, or Business.
• 5-10 years of relevant experience, preferably in education.
• Native-level English and Spanish proficiency.
• Positive, flexible attitude.
• Understanding of Equal Opportunities principles.
• Strong communication and management skills.
• Experience in similar environments.

Role Specific Skills

• Agency and project management, brand development, event organization, content creation, social media, digital marketing.
• Excellent writing, editing, proofreading, and presentation skills.
• Organizational and planning skills.
• Experience with PR, advertising, and media relations.
• Proficiency in Microsoft Office, Illustrator, Photoshop.
• Knowledge of current digital and social media trends.
• Leadership, negotiation, and stakeholder management skills.
• Creative, proactive, and results-oriented.
• Approachable and professional demeanor.

Demonstrate ISP Leadership Competencies, including collaboration, learning, innovation, outcome focus, resilience, community commitment, integrity, leadership, understanding people, influencing, agility, strategic thinking, planning, and diversity awareness.

ISP Safeguarding and Diversity Commitments

ISP is committed to safeguarding children and young people, with vetting procedures and background checks. We promote diversity, inclusion, and belonging, encouraging candidates who share our values to apply.