Head

amma family; Barcelona; A distancia; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

A leading mobile app community for families is seeking a strategic growth leader to optimize user acquisition and retention. In this role, you'll drive data-driven marketing strategies to scale our app globally, while managing diverse teams and enhancing user engagement through innovative practices.

Servicios

Remote work as part of an international team

Flexible schedule

36 days of paid time off per year

Annual performance review

Share option program for high performers

Formación

• 5+ years in mobile app/gaming marketing with UA expertise.
• Experience managing budgets across platforms.
• Proven success in scaling apps internationally.

Responsabilidades

• Oversee user acquisition campaigns across major platforms.
• Lead cross-country social media strategy.
• Implement marketing-driven features through collaboration.

Conocimientos

User Acquisition

Social Media Marketing

Data Analysis

Budget Management

Descripción del empleo

amma pregnancy tracker is an international mobile app and one of the world's largest communities for moms-to-be and their families. We are building the world’s best ecosystem to support families through all stages of pregnancy.

We are looking for a strategic growth leader to own our full marketing funnel—from user acquisition to retention. You’ll architect data-driven strategies across paid UA, social media, and product-led growth while leading creative production to scale our app globally.

responsibilities

• Paid Growth / Oversee UA campaigns (Meta, Google, TikTok, etc.), optimizing budgets and ROAS across markets with predictive campaign planning
• Organic Growth / Lead cross-country SMM strategy and organic traffic expansion
• Store Analytics / Own end-to-end ASO (App Store & Play Store optimization) with deep store analytics expertise
• Product Growth / Implement marketing-driven features and conversion optimizations through cross-team collaboration
• Creative Leadership / Develop high-performing ad creatives/content with producer through rapid testing frameworks
• Data Leadership / Build predictive analytics models for LTV forecasting and campaign scalability
• Team Scaling / Manage distributed teams (UA, SMM, creatives) with performance-driven culture

requirements

• 5+ years in mobile app/gaming marketing with UA expertise (CPI/ROAS-focused)
• Hands-on experience managing budgets across platforms
• Proven success in scaling apps internationally (emerging markets a plus)
• Strong analytical mindset
• Leadership experience managing cross-functional teams

will be a plus

• Own marketing end-to-end at a high-growth startup with equity potential
• Hands-on experience launching and scaling web-to-app (W2W) funnels

why amma?

• Remote work as part of an international team
• Flexible schedule that you can customize based on team activities
• 36 days of paid time off per year
• Annual performance review and ongoing support from HR and team leaders
• Share option program for high performers after 1 year with the company
• Engage in work on a socially significant product with a powerful mission
• Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
• Flexibility and openness to new technologies, ideas, and approaches

recruitment process

• Send us your CV detailing your relevant experience and what motivates you.
• Interview with HR – an initial 30-minute introduction conducted in English via Zoom
• Interview with Head of Marketing – 1 hour discussion conducted via Zoom
• Final interview with CPO – 1 hour discussion conducted via Zoom
• Offer: join our team and be a part of spreading more happiness to families worldwide!