GTM Strategy & Sales Lead - Robotics & AI Startup

THEKER Robotics; España; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative robotics startup is seeking a GTM Strategy & Sales Lead to drive strategic initiatives and sales growth. This role offers the chance to work closely with the executive team, develop market strategies, and lead cross-functional projects. You will play a crucial role in shaping the company's future by building effective sales processes and fostering a culture of collaboration and ownership. If you're passionate about robotics and ready to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Servicios

Great offices in Barcelona

Direct exposure to strategic initiatives

Mentorship from experts

Opportunity to scale a market-leading company

Culture of intensity and ownership

Formación

• 5–7 years of relevant experience in sales or GTM roles.
• Proven track record in robotics or technical SaaS sales.

Responsabilidades

• Define and execute strategic initiatives for market growth.
• Collaborate with teams to ensure seamless sales to implementation.

Conocimientos

Sales Experience in Robotics

GTM Strategy Development

Market Intelligence Feedback

Negotiation Skills

Cross-Functional Leadership

Technical Literacy in Robotics

A/B Testing and Experimentation

Educación

Bachelor's Degree in Business or Engineering

Master's Degree (preferred)

Herramientas

CRM Software

Sales Analytics Tools

Descripción del empleo

THEKERRobotics— GTM Strategy & Sales Lead

THEKER is a cutting-edge robotics and AI startup revolutionizing the industrial automation space. We operate in a fast-paced environment, tackling complex challenges and pushing the boundaries of robotics innovation. Our mission is to build intelligent, efficient, and adaptable robotic systems that make a real impact in the world.

Backed by top-tier venture capital and a growing roster of global industrial clients, we are at a key point: expanding rapidly and scaling our deployment platform across multiple industries. This is where you come in.

As GTM Strategy & Sales Lead, you'll work closely with the founders and executive team to define, prioritize, and execute THEKER’s most critical strategic initiatives.

This is an active role. It offers the opportunity to be a key driver, ensuring alignment across the company, accelerating execution, and establishing foundational processes that enable THEKER to scale effectively. You will own strategy, develop systems, lead cross-functional projects, and support activities from go-to-market planning to robot deployment.

What You’ll Be Driving

1. GTM Architecture & Experimentation

• Develop segmentation strategies, define ICP, set pricing strategies, and determine channel mix.
• Manage the GTM experimentation backlog, formulate hypotheses, conduct A/B tests, analyze outcomes, and implement learnings.
• Create playbooks for qualification, value-based proposals, and pilot-to-rollout processes applicable across regions and verticals.
• Negotiate and close high-value contracts in robotics and industrial automation.
• Build reference customers and ensure successful conversions to production with strong ARR.
• Maintain a disciplined sales pipeline and forecast accurately.

3. Cross-Functional Leadership

• Collaborate with Product, Deployment Operations, and Customer Success teams to ensure seamless hand-offs from sales to implementation.
• Provide market intelligence feedback to Engineering and Product teams for roadmap prioritization.
• Establish knowledge-sharing frameworks to maximize learning from customer interactions.

4. Culture & Organizational Building

• Hire, mentor, and develop future GTM team members while fostering humility and ownership.
• Implement rituals and processes that align commercial, technical, and operational teams around a shared mission.
• Be a self-starter with high energy and a proactive attitude.
• Enjoy iterating on GTM strategies and running experiments.
• Proven sales experience in robotics or highly technical SaaS (e.g., MongoDB, Snowflake).
• 5–7 years of relevant experience.
• Humble and collaborative attitude.
• Experience building GTM or field operations in hardware or robotics companies.
• Exposure to B2B enterprise sales or industrial deployments.
• Technical literacy in robotics, AI/ML, or embedded systems (ability to discuss technical topics without coding required).

What You’ll Get at THEKER

• Great offices in Barcelona.
• Direct exposure to the company’s strategic initiatives.
• Mentorship from robotics experts, operators, and investors.
• Opportunity to scale a market-leading robotics company.
• A culture of intensity, ambition, and ownership—work that truly matters.

Ready to Build the Future?

We seek someone who treats this mission as their own, thrives on transforming ambiguity into scalable commercial systems, and remains grounded, curious, and relentless throughout the journey.