GTM Strategy & Sales Lead - Robotics & AI Startup

THEKER Robotics; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative robotics startup is seeking a dynamic GTM Strategy & Sales Lead to drive strategic initiatives and sales growth. This role offers a unique opportunity to shape the future of industrial automation by developing go-to-market strategies, leading cross-functional projects, and building a strong sales pipeline. Join a passionate team dedicated to revolutionizing the robotics industry, where your contributions will have a meaningful impact. If you thrive in a fast-paced environment and are eager to tackle complex challenges, this position is perfect for you.

Servicios

Great offices in Barcelona

Mentorship from world-class experts

Exposure to strategic initiatives

Culture of intensity and ownership

Formación

• 5-7 years of relevant sales experience in robotics or technical SaaS.
• Proven ability to develop and execute GTM strategies.

Responsabilidades

• Lead GTM strategy and sales initiatives for robotics products.
• Collaborate with cross-functional teams for smooth implementation.

Conocimientos

Sales Experience in Robotics

GTM Strategy Development

Market Intelligence Analysis

B2B Enterprise Sales

Technical Literacy in Robotics

Educación

Bachelor's Degree

Master's Degree in Business or Engineering

Descripción del empleo

THEKERRobotics— GTM Strategy & Sales Lead

THEKER is a cutting-edge robotics and AI startup revolutionizing the industrial automation space. We operate in a fast-paced environment, constantly tackling complex challenges and pushing the boundaries of robotics innovation. Our mission is to build intelligent, efficient, and adaptable robotic systems that make a real impact in the world.

Backed by top-tier venture capital and a growing roster of global industrial clients, we are at a key point: expanding rapidly and scaling our deployment platform across multiple industries. This is where you come in.

Your Mission

As GTM Strategy & Sales Lead, you'll work closely with the founders and executive team to define, prioritize, and execute THEKER’s most critical strategic initiatives.

This is an active role. It’s an opportunity to be a force multiplier, ensuring alignment across the company, accelerating execution, and building foundational processes that enable THEKER to scale with precision. You will own strategy, develop systems, lead cross-functional projects, and support everything from go-to-market development to robot deployment.

What You’ll Be Driving

1. GTM Architecture & Experimentation
2. Develop segmentation, ICP definition, pricing strategy, and channel mix.
3. Manage the GTM experimentation backlog, formulate hypotheses, run A/B tests, analyze results, and apply learnings.
4. Create playbooks (qualification criteria, value-based proposals, pilot-to-rollout paths) that can scale across geographies and verticals.
5. Originate, negotiate, and close high-value contracts in robotics and industrial automation.
6. Build reference customers, ensuring successful conversion to production rollouts with strong ARR.
7. Maintain a disciplined sales pipeline and forecast accurately.

3. Cross-Functional Leadership

1. Partner with Product, Deployment Operations, and Customer Success teams to ensure smooth hand-offs from sale to implementation.
2. Provide structured market intelligence feedback to Engineering and Product Management for roadmap prioritization.
3. Establish knowledge-sharing frameworks to enhance learning from customer interactions.

4. Culture & Organizational Building

1. Hire, mentor, and develop future GTM team members while fostering humility and ownership.
2. Develop rituals that align commercial, technical, and operational teams around a unified mission.

You’ll Likely Excel Here If…

• You are a self-starter with high energy and a proactive attitude.
• You have a passion for iterating GTM strategies and conducting experiments.
• You have proven sales experience in robotics or highly technical SaaS (e.g., MongoDB, Snowflake).
• You have 5–7 years of relevant experience.
• You are humble.
• You have experience building GTM or field operations in hardware or robotics companies.
• You have exposure to B2B enterprise sales or industrial deployments.
• You possess technical literacy in robotics, AI/ML, or embedded systems (you don’t need to code, but should understand technical discussions).

What You’ll Get at THEKER

• Great offices in Barcelona.
• Unfiltered exposure to the company’s most strategic initiatives.
• Mentorship from world-class robotics experts, operators, and investors.
• The chance to scale and elevate a market-defining robotics company.
• A culture of intensity, ambition, and ownership, for those who want their work to matter.

Ready to Build the Future?

We are looking for someone who treats this mission as their own, thrives on turning ambiguity into scalable commercial systems, and remains curious, grounded, and relentless throughout the journey.